Tips, Tricks & Tools for Free Publicity
If you want publicity in Chicago media, walk, run, drive or fly to the Windy City tomorrow and May 13 to hear journalists share their best pitching tips.
The Publicity Club of Chicago will feature two presentations, one tomorrow night from 5:30 to 7:30 on "speed pitching" and another … [Read more...]
By Jen Thames
The world is moving faster than ever. Everything is online.
Smartphones make it possible to record every seemingly private moment. And news travels as fast a tweet.
The odds of bad behavior going unnoticed are slimmer than ever.
You've seen seen those press conferences where a politician or … [Read more...]
Here's a short list of unsolicited junk that publicity-seekers send to TV shows where they want to appear as guests:
Bulky media kits Books they've written (sometimes multiple copies for everyone on … [Read more...]Did you know the media is watching what you view online?
With the increase of social media, news organizations are paying close attention to your interests, comments, shares and retweets.
In the late 90s, when I worked … [Read more...]
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper's editorial board. That's the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom … [Read more...]
By Marcia Yudkin
To celebrate the milestone of my book 6 Steps to Free Publicity remaining in print 20 years after its first edition appeared, here is the second part of my post about 20 points about publicity that are as true now as in 1994. You can [Read more...]
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
Whether you're launching a book or introducing a new app, plan to spend time researching and pitching bloggers who do product reviews.
Cision has published its list of the [Read more...]
Reviewing Stephanie Chandler's book, [Read more...]
This guest post was written by Danny Kofke, a special education teacher from Hoschton, Ga. His love of teaching and finances led him to write two books: [Read more...]
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