One of the best ways to promote your expertise and solidify your brand is by finding your way into other people's books.
Here's an excellent opportunity for PR, marketing and communications experts to do just … [Read more...]
The 7 Deadly Sins of Pitching Journalists and Bloggers
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
7 reasons the media want your helpful, how-to tips lists
Need publicity but can't think of any newsworthy stories about your business to offer to journalists?
Frustrated because the story ideas you ARE pitching seem to have fallen into … [Read more...]
Use Google Alerts to form relationships with journalists and get valuable free publicity
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next … [Read more...]
How tips lists can get you major stories in top-tier media
It's one of the most basic tools in your publicity toolbox, and Publicity Hounds have been using it for decades to get mountains of publicity in national print and broadcast media.
It's called the tips list, or tip sheet. The headlines look similar to … [Read more...]
7 online promotion tools for professional organizers
There's a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day.
While looking through old blog posts, I found one titled [Read more...]
Dog Tweets – The Difference Between a Press Release and a Pitch
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The difference between a press release and a pitch.
[Read more...]
Ignore journalists who say, “We don’t want follow-ups”…Here’s what they REALLY mean
Following up pitches to journalists? 3 mistakes to avoid
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
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