One of the best ways to prepare for a difficult media interview is to make a list of a few of the worst questions you can imagine being asked, and prepare responses to each question.
It's easier than … [Read more...]
Dog Tweets—How to link multiple editions of your book on Amazon
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Radio publicity: More tips to make hosts love you
This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Radio interviews are tricky: How to be a perfect guest
This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who … [Read more...]
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Pros and cons of TV and radio publicity
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.
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Earlier this week, I listed the [Read more...]
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
Don’t send ecards via LinkedIn direct messages
The last thing I want to see in my LinkedIn messages are ecards wishing me Happy New Year or even Happy Birthday, some that include music and blinking lights. I found three of them in a row just now when I checked my DMs.
Here's the kicker.
In each case, I was one of a gang of people who received the card, making me wonder why the … [Read more...]
7 easy ways to find a journalist’s email address
Let's say you've spent time building a relationship with a journalist you eventually want to pitch.
You know the importance of giving before you get. You've followed her on Twitterand retweeted several of her tips.
You want to do more research online and learn all you can about her. You also need her … [Read more...]
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