Tips, Tricks & Tools for Free Publicity
by Joan Stewart
When consumers want to buy a flat-screen TV, take a vacation to a place where they've never been, or see a movie at the local theater, who do they turn to for advice?
Their friends, family and experts.
Yet only one in four communications professionals have a word-of-mouth program in place. An article in the February issue of [Read more...]
by Joan Stewart
Kelly Moore of Des Moines, Iowa writes:
"I have been the number-one 'community' (just a fancy way of saying 'unpaid') blogger for a local magazine in our city for more than a year. The magazine is owned by our city's daily newspaper. Consequently, I was able to find out that my page-views not only outshine the other magazine bloggers' … [Read more...]
by Joan Stewart
In the old days, when we screwed up a press release with an embarrassing typo, it was bad enough that we had to humiliate ourselves in front of journalists. Today, it's a lot worse. Journalists are blogging. And they're exposing our boo-boos to the whole world in blog posts like [Read more...]
by Joan Stewart
"What CEOs Can Learn from Oprah's Sex Abuse Scandal" is my first contribution as a blogger for the Huffington Post. They posted it it under both Business and [Read more...]
by Joan Stewart
Darren Rowse of ProBlogger offers a comprehensive list of almost two dozen excellent tips for … [Read more...]
by Joan Stewart
I love the headline "4 reasons to treat your blog like a dog" on this article by blogger Bonnie Lowe. I ignore many blogging articles simply because they're everywhere. But I love dogs. That's why this headline caught my attention. She includes content-rich tips in a fun format, and she uses the dog angle right to the end. Remember this approach … [Read more...]
by Joan Stewart
What's behind that four-star rating of a restaurant review at your favorite foodie website? Diners can't always know for sure.
That's because as online food sites become increasingly influential in the restaurant business, chefs and owners are offering bloggers complimenary meals to get good write-ups, explains [Read more...]
by Joan Stewart
Attracting a journalist's or blogger's attention for your story idea is no different than attracting a consumer's attention for a product or service.
That's what I concluded when I read What motivates people? Beckwith 40, written by … [Read more...]
by Joan Stewart
There's a clever promotion that's tied to a contest at ProBlogger, one of the top blogging sites dedicated to showing bloggers how to add income streams to … [Read more...]
by Joan Stewart
Keep up on all the news, views and reviews in Canadian magazines by reading the Canadian Magazines blog. It even has a job board that hooks up employers in the magazine industry with writers, photographers and others who … [Read more...]
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