If you're dying to get onto Oprah, stop sending unsolicited books, press kits and other junk.
Instead, spend some time reading the blog posts from the show's 14 producers.
Yes, they blog. Is it OK to contact … [Read more...]
Blog content in short supply? 9 ideas for bloggers
If you're new to blogging, or you've been blogging for awhile but sometimes find yourself struggling for something to write about, here are nine ideas to get you writing quickly:
1. Take a poll. Using a free tool like Survey Monkey, you can poll your readers on a fun, … [Read more...]
Don’t let Twitter & Facebook steal you away from your blog
When I started Twittering a year ago, I noticed I was spending far more time there than at this blog, and I wondered if other bloggers were finding the same thing. So I asked the question on Twitter and Facebook. Indeed, many bloggers admitted to either abandoning their blogs, or posting far less frequently. That's a huge mistake. Twitter and … [Read more...]
Bloggers, ask the right question: ‘What if I’m sued tomorrow?’
If you blog, the worst of your worries shouldn't be how many times to post, or what to write about, or whether to use Wordpress or Typepad. Your Number One concern---the question bloggers never think to ask---should be: "What if somebody sues me tomorrow for copyright infringement, defamation or invasion of privacy---what does that mean?" Here's … [Read more...]
Journalists’ blogs offer valuable clues about how to pitch them
The next time you're ready to pitch a journalist, particularly at a top-tier media outlet, stop what you're doing and take this important step.
Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they're passionate about a topic.
It will take only a minute or two, and the … [Read more...]
How to write a guest post for Copyblogger.com
If you're an expert in copy writing, Internet marketing, info products or blogging, and you can write well, one of your goals for 2009 should be to submit a guest blog for [Read more...]
Blog about your company’s layoffs before someone else does
In the old days, when a company was planning layoffs, it delivered the bad news to employees, and then---if it was smart---issued a press release to let the world know how many people had been laid off and why. These days, companies concerned about crisis management and joining the "bad news" conversation online will also post the announcement on … [Read more...]
Write enticing headlines with help from Cosmo
Writing headlines for your articles, press releases, blog posts and web copy can be a struggle. But not if you let Cosmopoitan magazine be your guide. Here's a quick lesson on how to "borrow" headlines from Cosmo and, with a little tweaking, turn them into headlines for whatever you're writing. … [Read more...]
Top 75 PR blogs: Is your favorite on this list?
Matthew Watson, who blogs about technology PR, has compiled a list of the Top 75 PR blogs. Check the list and see if he included all your favorites. (This blog is Number 30, thank you.) He produced the list by plucking out blogs with the words publicity, PR and … [Read more...]
How are you venting constructively about failed bail-out bill?
Publicity Hounds, what are you doing to let off steam the day after the bail-out bill failed? Taking surveys at your blog? Organizing a telephone tree to call your representatives in Washington? Writing letters to the editor? Are you creating and uploading videos … [Read more...]
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