Perez Hilton, the Hollywood gossip blogger named the #1 most influential "web celeb" by Forbes.com, tells Martha Stewart his top three secrets for creating a profitable blog. He blogs several times a day and gets an astounding 9 … [Read more...]
Know bloggers’ pitching preferences; avoid ‘me too’ emails
Every Publicity Hound needs a media database of journalists, including contact information and pitching preferences. During my teleseminar series on How to Create a Media Plan, I explained all the details you need to gather, like when they're on deadline and the time of day or week when … [Read more...]
If you work in PR, you should be reading snarky Gawker
About half the posts on the popular blog Gawker deal with pop culture and celebrity gossip. That's why it's all too easy to dismiss this blog as frivolous. But Michael Sebastian, a former Chicago newspaper … [Read more...]
Why few journalists comment at blogs and in forums
Journalists have traditionally been slow to embrace online tools that will make their jobs easier. Some of them are finally using social networking sites like Facebook and Twitter to find sources or look for story ideas. One area where you … [Read more...]
Newest occupational hazard: Death by blogging
I've been waking up every morning for a week with a stiff neck. A tendon in my left wrist still aches, despite four months of doctor's appointments and three different prescriptions. My massage therapist says the muscles in my back are so tight that she uses every muscle in her own hands, shoulders and legs to knead the knots out of them. She … [Read more...]
Blog comments position you as an expert, pull traffic
Here's proof that spending fewer than 15 minutes a day posting comments to other people's blogs is well worth it. I've set up a Google Alert for several keywords or keyword phrases related to my area of expertise. I've trained my virtual assistant to go through the emails Google sends … [Read more...]
Write better blog posts and never run out of content
If I had to choose only one strategy that would help Publicity Hounds pull more traffic to their websites, establish themselves as experts, build a loyal following and sell more products and services, I'd choose blogging---without hesitation. This blog is on track to pull in more than 20,000 unique visitors this month alone. Not all of them are … [Read more...]
When bloggers ask for free products, be generous
When a blogger asks you for a free copy of your book, ebook, CD or other product, resist the urge to say, "If you want it bad enough, buy it."
You wouldn't say that to a journalist who called asking to review your book, or a music reviewer who called asking for your new CD to review, would you?
Jay Ehret of [Read more...]
Publicity plan should target blogs and ezines
Don't miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list … [Read more...]
Best blogs for writers
Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you'll love the cool list "Best Blogs for Writers." Michelle … [Read more...]
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