WHAT: A free webinar for authors on "How to Use Email to Attract Fans, Create SuperFans & Sell More Books."
WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25.
WHERE: In the comfort of your home or … [Read more...]
L.A. Times Book Editor to Meet So. Calif. Publicists Feb. 11
If you're dying to find out what it takes to get your book reviewed by the L.A. Times, meet Carolyn Kellogg, the book editor, when she speaks to the Book Publicists of Southern California on Thursday, Feb. 11.
She's one of three speakers who will be featured during the program on "How to Romance the Media: Update." You'll also hear from … [Read more...]
How to Pitch Anything and Make People Say, ‘Tell Me More’
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service.
Your 15-second pitch should be short enough to catch people's attention but enticing enough to make them say, "Tell me more."
It's Day 3 of the third annual [Read more...]
Bad Book or Product Review? Let it Go and Move On…
By Marcia Yudkin
Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective.
To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get to our room after an unusually … [Read more...]
7 Easy Ways to Make Your Author Book Page Pop
By Elaine Fogel
Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start?
As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, [Read more...]
How to Pitch Amazon Reviewers: Free Training Dec. 16
UPDATE on Dec. 18, 2015: You can listen to the webinar replay here.
Collecting as many book reviews as you can on Amazon is one of the best ways to pull traffic to your page and encourage people to buy your … [Read more...]
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren't collecting email addresses at their websites, mailing regularly and selling more books as a result.
That breaks my heart. :-( Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors.
It takes time. It takes patience to learn the technology. And … [Read more...]
Fiction, Nonfiction Authors: Newsjack Mattel’s Black Barbie Story for Book Publicity
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can't recognize all the opportunities that breaking news stories are dumping right into their laps.
Here's one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as … [Read more...]
Publicity and PR Tools Half Off Until Midnight Tonight
You love sniffing out deals, don't you? Here's one that will make your tail wag.
Today only, go to The Publicity Hound Store, choose any product--ebook, special report, video--and use the coupon code TREAT at checkout to slash the price in half.
Call it what you … [Read more...]
How to Sell More Fiction and Nonfiction Books with Pinterest: Free Training Nov. 12
Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images.
Beth says one of the easiest ideas is for … [Read more...]
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