Tips, Tricks & Tools for Free Publicity
Too many authors think way too small.
They think of their book as the end product. Many can't see all the possibilities down the road for spinoff business.
I can.
So can Daniel Hall and Amy Collins. They were the guest experts during a webinar I hosted yesterday called [Read more...]
Did you know that libraries don't buy ebooks but that you have a chance to make big money from libraries that will lend your book to patrons?
Instead of buying ebooks, libraries actually license them on a per borrow or fixed-term … [Read more...]
By Lynda Bouchard
The words you write will far outlive you. Make them memorable.
I've always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard truths, with brutal and brilliant prose. Great stories paint a picture, hold you fast and sing in your ear.
After graduate … [Read more...]
Fiction writers often struggle with what to write about when sending email to their email list. That's what they told me on Thursday when I hosted a free webinar for authors on "How to Use Email to Create to Attract Fans, Create SuperFans & Sell … [Read more...]
Here's one of the biggest reasons why authors aren't using email marketing to build a fan base and stay connected:
"I don't know what to write about."
Many nonfiction and fiction authors don't have ideas for content they can offer in their emails---like juicy tidbits that tie into their expertise, topic or books. Yet at … [Read more...]
WHAT: A free webinar for authors on "How to Use Email to Attract Fans, Create SuperFans & Sell More Books."
WHEN: 4 to 5:30 p.m. Eastern/1 to 2:30 Pacific, on Thursday, Feb. 25.
WHERE: In the comfort of your home or … [Read more...]
If you're dying to find out what it takes to get your book reviewed by the L.A. Times, meet Carolyn Kellogg, the book editor, when she speaks to the Book Publicists of Southern California on Thursday, Feb. 11.
She's one of three speakers who will be featured during the program on "How to Romance the Media: Update." You'll also hear from … [Read more...]
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service.
Your 15-second pitch should be short enough to catch people's attention but enticing enough to make them say, "Tell me more."
It's Day 3 of the third annual [Read more...]
By Marcia Yudkin
Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective.
To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get to our room after an unusually … [Read more...]
By Elaine Fogel
Every author needs a book page – a place for the title to call home. Yet, for many first-time authors and self-publishers, where do you start?
As a marketing and branding specialist, even I had to start from scratch when I decided to write my new book, [Read more...]
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