Here are three helpful tips about how to write, or rewrite, your profile on LinkedIn: 1. Include keywords in the headline. That's the short message that shows up next to your photo---and it's the first thing people read when they see your profile. For better search engine optimization, use the same words that people would type into … [Read more...]
Can you spot the 5 mistakes in this guest blogger’s pitch? Find them all and win $100 coupon
If you want to write a guest blog post at your favorite blog, and you're writing the pitch, don't make the five mistakes this blogger made when he emailed me today. Can you guess what they are? Here's the entire pitch: OK, what did the blogger do … [Read more...]
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That's why I have my own YouTube channel. Search engines are focusing on online video … [Read more...]
10 magic phrases journalists and bloggers LOVE
When you're pitching the media, don't spend all your time crafting your pitch.
Think about how to weave what I call the "10 Magic Phrases" into a telephone conversation, email interview or face-to-face chat with journalists and bloggers. … [Read more...]
Moose Lodge in Norwalk, CA, needs marketing ideas
Don Luepnitz of Norwalk, CA, writes: "I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. "We … [Read more...]
Sample PR contracts included in free ebook
If you're setting up shop as a PR consultant, and you've got your first client, one of the most perplexing problems is obtaining sample contracts, or writing a contract from scratch. But what if you don't have the start-up money to consult with a lawyer? … [Read more...]
Monitor “(your brand) sucks” and do damage control
What nasty things are people saying about you online, even if they haven't done business with you?
Has somebody tried to buy a product at your website, but a glitch in your shopping cart wouldn't put through the order?
Have they called you, left a message, but no one has returned the call?
Have they filled out one of … [Read more...]
Stop automating social media content—More tips May 7
Several years ago, when busy people were looking for ways to save time with social media, they relied on programs like Ping.com to automate their content. Post a status update and Ping could push it out to Twitter, Facebook, LinkedIn, and the other sites you see in … [Read more...]
15 ways to publicize a major publicity hit
The next time you generate publicity in a major newspaper or magazine, or at a blog, or you get onto a TV or radio show, don't stop there. You also need to publicize your publicity. That's what Michelle Tennant of [Read more...]
Fail to prepare for an interview? Prepare to fail
If you, or your PR client, are interviewing with the media, and you haven't prepared answers to difficult questions, particularly if you're in a bad news situation, you've blown it.
That's what happened last week when a correspondent for the BBC interviewed Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian … [Read more...]
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