Actress Julianne Hough is teaming up with the national "got milk?" campaign and Seventeen magazine to find nine girls throughout the United States to become the next Milk Mustache stars. The "Power of 9" campaign emphasizes the power of milk's nine essential … [Read more...]
LinkedIn: Like having your very own Lt. Columbo
Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the … [Read more...]
Use LinkedIn to attract more fans on Twitter, Facebook
One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my … [Read more...]
Email interviews with journalists? 5 reasons to say yes
As more newspapers and magazines cut staff, don't be surprised if a journalist who you pitch---or one who finds you … [Read more...]
TV News Departments Want User-Generated Video
When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters.
It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone camera. For CNN and the major … [Read more...]
Hire a Virtual Assistant to Help with P.R., Publicity
Public relations and publicity just got easier, thanks to the exploding virtual assistance industry.
That means virtual assistants--independent contractors who help clients with a wide variety of tasks virtually, sometimes from thousands of miles away--are adding publicity-related skills to their offerings.
Some virtual … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
Why half of LinkedIn users aren’t active on the site
BNET Blogger Jim Edwards wrote about a surprising nugget of information tucked inside the document that … [Read more...]
BBQ restaurant in Philly needs ideas for promotion
Michael Smith of Philadelphia writes:
"My brother is the chef/owner of Fletcher's BBQ, a restaurant that opened in September in a working middle-class neighborhood in the Philadelphia suburbs.
"It offers take-out and delivery … [Read more...]
Need story ideas? Here are 6 to pitch in March
This time of year, with no major holidays around the corner, you might be hurting for story ideas.
Here are several for the month of March, suggested by Shawne Duperon, a TV producer, and me, when we hosted a teleseminar on [Read more...]
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