Publicity guy Jerry Brown says the Royal Wedding on April 29, between Prince William and Kate Middelton, is the perfect opportunity for Publicity Hounds to "use headlines to make headlines." He's right. So here are my story ideas---yours for the taking. … [Read more...]
Authors, meet me May 7 in Denver; discount ends today
If you've written a book or want to write one, don't miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I'll be presenting on Saturday, May … [Read more...]
Beware of journalists’ trick questions during an interview
Let's see how savvy you are when it comes to interviewing with journalists. Which of the following would you consider a trick question: A. "What's your annual revenue?" B. "I know you feel uncomfortable commenting on that topic, but how … [Read more...]
Marketing tips needed for photos-on-glass company
Matthew Bivens of Gainesville, FL writes: "I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and … [Read more...]
13 ways to cross-promote on social media sites
If you're like me, you sometimes spend so much time and effort trying to understand the minutiae on a site like Facebook, that you forget to let your regular customers know where to find you there. Here are 13 ways to create a trail of digital bread crumbs that will let your friends, followers and fans follow you from one social media site to … [Read more...]
With apologies to Betty Boop, I’m finding my voice
One of the questions a professional speaker never wants to hear is, "What's wrong with your voice?"
My friends in the Wisconsin chapter of the National Speakers Association started … [Read more...]
Add visual pizzazz with this versatile graphics toolkit
If you're like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy [Read more...]
AP: The news powerhouse you probably aren’t pitching
Quick. Find your media hit list---the list of media you have pitched recently either for your own story idea or one for a PR client. Now, scan the list. I'll bet you a bag of dog treats that the Associated Press isn't on the list. That news powerhouse is frequently forgotten by PR people. Yet the AP was ranked first in terms of how often their … [Read more...]
EveryBlock: Another uber-local site for community news
Here's another hyperlocal website to add to … [Read more...]
How to give Facebook Fans a coupon for Liking a page?
Heather John of Los Angeles, Calif., asks this week's Help This Hound question: "I created and manage the Facebook business page for an online store and I want to set something up on Facebook (maybe through Events?) where we send out a mass … [Read more...]
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