When it's time to promote your next live or virtual event, don't assume that you'll find your target audience on all of the Big Three social media sites: Twitter, Facebook and LinkedIn.
Spending too much time promoting on one of … [Read more...]
Why statistics can be your greatest PR ally–or enemy
This month's guest blogger is Brad Phillips, the author of the Mr. Media Training Blog, which offers daily media and presentation training tips. His firm, [Read more...]
Solution for ugly photo ribbon on Facebook fan pages
If you haven't converted your Facebook Fan Page to the new platform, it will look very different when you log on tomorrow, Thursday, March 10.
The tabs at the top will disappear. In their place, you'll see an incredibly ugly photo ribbon that includes the five most recent photos you've posted to your wall. Here's an example I found on … [Read more...]
Girls: You could be the next Milk Mustache star
Actress Julianne Hough is teaming up with the national "got milk?" campaign and Seventeen magazine to find nine girls throughout the United States to become the next Milk Mustache stars. The "Power of 9" campaign emphasizes the power of milk's nine essential … [Read more...]
LinkedIn: Like having your very own Lt. Columbo
Stop waiting for your ideal customers and clients to invite you to connect with them on LinkedIn. Go find them! LinkedIn’s Advanced Search feature is like having your own Lt. Columbo right at your fingertips. And it could very well be the … [Read more...]
Use LinkedIn to attract more fans on Twitter, Facebook
One of my goals this year is to do a better job cross-promoting from my website and blog to my social media profiles, and letting people know all the various places where they can find my … [Read more...]
Email interviews with journalists? 5 reasons to say yes
As more newspapers and magazines cut staff, don't be surprised if a journalist who you pitch---or one who finds you … [Read more...]
TV News Departments Want User-Generated Video
When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters.
It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone camera. For CNN and the major … [Read more...]
Hire a Virtual Assistant to Help with P.R., Publicity
Public relations and publicity just got easier, thanks to the exploding virtual assistance industry.
That means virtual assistants--independent contractors who help clients with a wide variety of tasks virtually, sometimes from thousands of miles away--are adding publicity-related skills to their offerings.
Some virtual … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
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