Tips, Tricks & Tools for Free Publicity
By Joan Stewart
The Publicity Hound
The next time a newspaper photographer takes your photo, remember the 8 things they hate:
Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the … [Read more...]By Joan Stewart
The Publicity Hound
In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners.
Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. … [Read more...]With a few exceptions, the Groups function on Facebook has proven to be a monumental time-waster when it comes to promoting your expertise and your business. That's because Groups have turned into a haven for spammers and many [Read more...]
A few years ago, when I created my Facebook profile, it was a real high seeing hundreds of birthday greetings flowing onto my profile page on my … [Read more...]
Let journalists know you care, and they will care about what you know, says publicity expert Jill Lublin.
I first heard her say that about 10 years ago, and I've never forgotten it because she's right.
When I worked as a newspaper editor … [Read more...]
When your LinkedIn connections change jobs, that's the perfect time to reconnect.
But you might not always be aware of the fact that a guy you know left one company and joined another, or that a former co-worker was laid off from her job in corporate and started her own business.
That's why I love the helpful photo chart that … [Read more...]
Not every Publicity Hound belongs on "Good Morning, America."
Even fewer belong on "Oprah."
If your topic isn't right for the audiences that watch those shows, don't even bother contacting the producers. But if it is, you could strike … [Read more...]
If you're interested in how other bloggers manage their blogs, or issues related to blogging, offer to participate in the surveys conducted by Blogging Common, part of the Berkman … [Read more...]
The next time you're ready to send a press release, post an article to an online directory or publish a blog post, make sure it's error-free.
Mistakes are a bigger problem than you might think. The Sheboygan Press in Wisconsin, … [Read more...]
Judith Bron of Spring Valley, NY, writes:
"I'm not the only blind person in the world, nor am I the only one who doesn't have a Facebook account.
"However, I … [Read more...]
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