Dozens of radio and TV talk shows are looking for guests right now, and you might make the perfect interview for one of them, or several dozen of them!
But many of the producers and guest bookers aren't … [Read more...]
Radio publicity: More tips to make hosts love you
This guest post, the second of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Radio interviews are tricky: How to be a perfect guest
This guest post, the first of a two-part series, was written by Margaret Larkin, owner of Metrolingua LLC in Chicago. She produces the popular podcast [Read more...]
Strengthen your LinkedIn profile with benefits, value
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services.
I'm starting with my … [Read more...]
8 revenue ideas for authors/experts (more tomorrow)
Authors, if books are the only products in your inventory, you're missing out on selling to people who don't like to read.
Consultants and experts, the same goes for you, too.
I know lots of people who don't … [Read more...]
Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook
I'll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn't intuitive, at least for me. But … [Read more...]
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who … [Read more...]
Dog Tweets—Authors: You can’t promote your book on your Facebook profile
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Effective story-telling for business [Works for PR and … [Read more...]
Dog Tweets—How To Contact Facebook: A Directory of 120+ Forms
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How To Contact Facebook: A Directory of 120+ Forms
Use this … [Read more...]
Rewrite your boring bio: Free training tomorrow
Professional bios are one of the most difficult things for Publicity Hounds to write.
Perhaps that's why so many of them are so boring.
Help is on the way!
Nancy Juetten, "The Bio Doc," will show you how to resuscitate a DOA bio during a free webinar tomorrow … [Read more...]
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