Tips, Tricks & Tools for Free Publicity
By Gail Mencini
The Boys of Summer are on the field. The smell of hot dogs, beer and peanuts waft through stadiums. The sound of the crack of a bat and cheers of the home team crowd resound.
What does that have to do with being an author?
Everything.
Imagine the new baseball rookie in his first at … [Read more...]
By Justine Schofield
Crowdfunding is a way to raise funds for any creative project or business venture from a large group of people, typically via the … [Read more...]
Slogans, also referred to as taglines, should tell people immediately what you do and how you can help them.
A clever slogan that accomplishes that is even better. But if it's too clever, it can confuse them.
That's the dilemma I'm … [Read more...]
Become Seriously Successful at Book Publishing by Registering Here
Here's a fun video I created to whet your appetite for the Author U Extravaganza in Denver … [Read more...]
A quick trip down the aisles of your local Costco might leave you wondering how---or if---you could ever get your book onto the store's shelves.
Most of the books I saw at my local Costco in Grafton, Wisc., yesterday have "New York Times Best … [Read more...]
One way to kill your chances of getting onto local TV is to pitch your website.
That's what Tom Graber of Milwaukee wanted to do a few weeks ago.
Tom's website, Friday Fish Fry Guide, lists more than 1,000 restaurants in a six-county area in metropolitan Milwaukee. … [Read more...]
When you think of talk radio, you think politics, home improvement shows and public radio.
Mind-Body-Spirit shows aren't as obvious, but they have huge followings.
Guests talk about familiar topics like the law of … [Read more...]
If you're tempted to use a free Getty image in a blog post, at your website, in a press release, in a PR campaign, or any other way, understand the risks which could include legal problems.
Getty recently opened up its archives to allow [Read more...]
If you think your idea for a crowdfunding project is too "out there," and that total strangers will never fork over their hard-earned money to make your dream come true, a closer look at this social media phenomenon might convince you to just go ahead and … [Read more...]
When author Gail Mencini wrote her fiction novel To Tuscany with Love, she included a character who must deal with breast cancer. The novel follows the adventures of Bella Rossini, a vivacious college junior, who is suddenly thrust into living in … [Read more...]
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