In the old days, if a journalist wrote a news article or opinion column that you believed was inaccurate or unfair, you had only three options:
Write a letter to the editor or column responding to it, and hope they print it. Ask for a face-to-face meeting with an editor and the writer. Cancel your subscription, an option that does … [Read more...]Employee recruitment, retention booklets still available for bulk orders
If you're looking for clever ways to find qualified employees and keep them, you'll find more than 200 tips in my two tips booklets "113 Tips for Finding Valuable Employees" and "107 Tips for Keeping Valuable Employees."
I took them off the market a few years ago because I first published them in 2000 and some of the links are outdated. … [Read more...]
Meet editorial board members of 3 Chicago newspapers at Publicity Club July 9
Many business owners and PR people spend so much time pitching reporters and section editors at newspapers that they often forget about another important consideration: the newspaper's editorial board. That's the group of top editors who meet daily to decide the position that the newspaper will take on its editorials and set other newsroom … [Read more...]
Start a book publicity campaign at least 6 months before launch
I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books.
It's courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it's such a handy cheat … [Read more...]
11 ways to use this publicity cheat sheet with your PR team
I found a gem of a little publicity cheat sheet I know you'll love.
Actually, it's a big cheat sheet which is all the better because it's one of the most thorough at-a-glance summaries I've seen anywhere on how to get … [Read more...]
How a Pittsburgh pillow company used a marathon to tell its cause marketing story
By Hollie Geitner
We frequently advise clients---using a statement coined by leadership expert Simon Sinek---that "people don't buy what you do, they buy why you do it."
It couldn't be any truer in the case of [Read more...]
Author Media Kit: Include 8 essential items
Your book's media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it.
Yet many authors are confused about what goes into the kit. If you've written … [Read more...]
Indie Author Media Kit Webinar Replay is ready—Register to listen, for free
If you missed today's webinar on "The Indie Author's Guide to Creating a Killer Media Kit," not to worry.
You can [Read more...]
5 cool tools I learned about at #AuthorU Extravaganza
I love learning about free or dirt-cheap tools that make my job easier, and I know you do, too.
Here's a quick list of five tools I learned about today, during the second day of the AuthorU Extravaganza.
At VideoHive you can buy and sell royalty-free … [Read more...]
Author U Extravaganza tips, tricks and tools
The Author U Extravaganza, one of the premiere events for authors and publishers, is the best place to be if you want a crash course in book publishing.
It's Thursday, Friday and Saturday of this week--May … [Read more...]
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