Roxie Hickman of Racine, Wisconsin asks: "How can my daughter, a professional model, and I can promote our informational seminars for aspiring models? The target audience is girls ages 12 to 25, and of course, their parents. Lots of young girls want to be a model, but there is not much information readily available that explains the do's and … [Read more...]
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin's excellent list of "How to Get Traffic for Your Blog" includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known … [Read more...]
Fitness magazine wants exercise, health, nutrition products to review
If you sell a product that helps people stay fit, submit it to Fitness magazine, one of the major magazines concentrating on exercise, health and nutrition information. But don't expect the editors to simply pick up the glowing pros from your news release. All products are tested, … [Read more...]
Where do reporters find stories? Here are 50 places
People in the media will never admit to outsiders, but they often think their occupation gives them a license to snoop. I certainly thought so when I worked as a newspaper reporter in Ohio in the seventies and eighties. In fact, I loved to eavesdrop during my lunch hour. I'd go to a local restaurant with another reporter and order lunch. Then, … [Read more...]
Los Angeles, Boston Police Departments are blogging
Lots of police departments I've worked with as a reporter usually rate a D or F when it comes to public relations. But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you'll also find lots of newsy … [Read more...]
Child abuse stories can make it onto TV with creative pitches
My friend, TV reporter Shawne Duperon, has fabulous ideas on how to get TV people interested in your story. In her ezine this week, she featured the following question from Chris Jamieson of the Washington Council for Prevention of Child Abuse & Neglect: "I work in the child … [Read more...]
Fact-checks with reporters help ensure accurate stories
When I read a correction in this morning's paper, it reminded me to remind you that whenever a print reporter interviews you for a story, never ask if it's OK to read the story before it's printed because you're afraid they'll screw it up. That's not the way the game is played, and it will label you as clueless. How, then, can you ensure that the … [Read more...]
Radio, TV talk shows need emergency guests
If you've been a guest on a TV or radio show and you'd love to make a return visit this summer, here's a quick way to get the producer's attention. Offer to fill in if a guest cancels or runs into travel problems. Radio and TV talk show hosts dread having to fill an entire hour when a guest fails to show up, and you could be the one to save them … [Read more...]
Wedding planner needs creative ideas for workshops
Marisa Menzel of Madison, Wisconsin writes: "I'm a wedding planner and have recently started hosting monthly 'workshops' at a local bridal shop. Each month we ask one wedding professional to come in to talk about their trade. "We tell the attendees the name of the business that the professional is from, but the main focus is informative, as … [Read more...]
Tip sheets explain how to avoid summer injuries
While everyone else was attending parades and picnics yesterday, I spent seven hours on Memorial Day cleaning out my perennial gardens. Dressed in shorts and a sleeveless shirt, I ended up with a sunburn so bad that it feels like my shoulders are on fire. Silly me for forgetting to slather on the sunscreen. I'll bet some of you are also feeling … [Read more...]
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