Lisa Solomon of Ardsley, New York writes: "My husband and I, both attorneys, are partners in The Billable Hour Company. We make watches and clocks especially for lawyers, with dials divided into six-minute increments--the same way many lawyers bill. "Our product is a lighthearted take … [Read more...]
A bra that deflects bullets? Details, please
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled [Read more...]
Article directories abound: Post to sites with a Google page ranking of 4 or higher
Rik Feeney of GymnasticsTrainingTips.com asks this question about posting article online: "What experience do you have with article submission sites? Are they worth the time and effort? I recently received info from this site and it intrigued me, but then I thought to myself, … [Read more...]
Publicity photos will look better if you follow these tips
If you're taking your own photos and submitting them to the media, increase your chances of getting them printed by following tips from Gregg McLachlan at the Newscollege website. They include: ---No "execution-at-dawn" photos. ---No photos of people smiling when the subject matter … [Read more...]
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: "This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. "The reason? Feng Shui is a religion and non-Christian and shouldn't be taught at the community forum. I'm the instructor of the workshop (and a Christian). I want to … [Read more...]
Book marketing tip: Hand people your book
Book marketing guru John Kremer offers this terrific tip for authors: when someone asks you about your book, don't just stand there and talk about it. Hand it to them. Susan Crook, author of the book Personaltiy Insights for Moms, told John that she took his advice when a man asked her why she was reading about marketing a book. "So I grabbed my … [Read more...]
Katrina first anniversary means publicity opportunity
Tom Warneka of Cleveland, Ohio writes: "I spent two weeks in southern Mississippi last fall as a mental health worker with the Red Cross. We're quickly coming up the first anniversary on August 29 of Hurricane Katrina. "As a way of promoting my book 'Leading People the Black Belt Way: Conquering the Five Core Problems Facing Leaders Today,' I … [Read more...]
Pay-per-play alive and well, survey shows
If you're relatively certain you'll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay journalists to cover it. Almost half of the 266 marketing executives polled by [Read more...]
Publicist does almost everything wrong
I've never heard of the company Invent-Tech, but I'm betting it's one of those companies that charges amateur inventors a gazillion dollars to help them license and market their inventions. The company sent me a news release and cover letter last week about Freddy Mella from Union City, New Jersey, who invented a product that extinguishes fires. … [Read more...]
Confessions of a therapist for the very rich
The headline at the top of the Gulfshore Life magazine caught my eye when I was in Naples, Fla. over the weekend: "Confessions of a Therapist for the Very Rich." In an article written by Tracy Jones, Naples psychiatrist Richard Capiola, went into great detail about the things that worry … [Read more...]
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