PR Week says magazines for 9- to 12-year-olds shouldn’t be mistaken for the same teen magazines read by their older siblings.
Tweens have their own tastes, as well as spending power. So you don’t have to pitch parents directly to reach the kids or their money.
The magazine suggests:
- “Make sure all pitches are age-appropriate.”
- Pitch websites that target this group, such as AmericanGirl.com and BoysLife.org.
- Pitch only movies and video games that are rated E for everyone. PG-13 products are inappropriate for this group.
