Publicity Hound Jennifer Raaths of Barrington, Illinois writes:
“I am working on a Mother’s Day gift idea for my client, DiCarlo Fine Wines & Spirits, a liquor store. The gift idea is a handmade purse by my friend, Carrie, a local stay-at-home mom. Each purse is unique. No two are the same. And they’re filled with a bottle each of red and white wine. The wines happen to be from Argentina and are very popular at resorts and spas.
“I plan on taking photos of this and sending press releases soon, but here’s where I’m stumped. What would be a catchy way to promote this? And would this be worthy of going after the national shows? If so, what angle? You can see the bags at the Bags by Carrie website.”