Rob Grede of Wauwatosa, Wisconsin writes: The Second Edition of "Naked Marketing--The Bare Essentials" is hot off the presses. Back in 1997, when Prentice Hall first published the book, it became a bestseller. It is still used by universities and advertising agencies as a basic primer on marketing and promotion. But Prentice Hall is out of … [Read more...]
Archiving news clips: How do you manage this?
Publicist Kathi Petersen of Asheville North Carolina writes: "I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips. "I insisted to her that showing a prospective client … [Read more...]
Pay-for-placement fees: Make sure you know what they include
Whenever I talk to someone who owns a pay-for-placement PR firm and the topic turns to their fees, they're suddenly tongue-tied. That's because the fees are hefty, like $1,500 or more to get a story placed in a business journal---something that isn't that hard to do yourself, even for inexperienced Publicity Hounds, if you just do just a little … [Read more...]
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I'd choose the latter any day. Here's one more reason why. I'm featuring the new book [Read more...]
Mr. Shell Oil, wipe that smile off your face
Whoever trained Shell Oil President John Hofmeister on how to do media interviews, particularly on TV, forgot to tell the client that when discussing high gasoline prices, don't smile and look like you're having a good time. On [Read more...]
Spokane Spokesman-Review broadcasts editors’ meetings twice a day
Kudos to the Spokane Spokesman-Review, which is broadcasting its editors' daily meetings at 10 a.m. and 4:30 PM Pacific Time. You'll need to have the latest version of Quicktime installed. You don't have to … [Read more...]
New Zealand travel adventure needs PR ideas
Jenn Wright of New Zealand writes: How would your Hounds promote Adventure in New Zealand for mid-life women (typically 45-65) which combines life coaching and moderate adventure in a landscape unmatched? Target market: professional women who are not "athletes" but who have moderate fitness, and are at a place in life where they want to push … [Read more...]
Worst Internet Marketer contest has $12,000 in prizes
So you think your website stinks, and you need some big-time help? Then join Suzanne Falter-Barns' "Worst Net Marketer" contest and let the public decide how bad it realy is. On June 24, four finalists will be chosen who have: 1) A functioning website or blog 2) A sound business concept 3) A clearly defined market and niche 4) Provide a … [Read more...]
PR stars sought for PR Week’s ’15 to Watch’ contest
If I worked as a hot-shot PR person, was 20 years younger, and especially if I was job-hunting, I'd be trying to win one of the coveted "15 to Watch" annual awards from PR Week magazine. Hiring managers love seeing awards like that on resumes. This year's deadline is June 20. It's open to 15 budding PR leaders and creative practitioners age 35 … [Read more...]
Family Circle editor wants lifestyle products, services
If you sell a product service that has an emotional connection with women and teens, you should be pitching your story idea to Family Circle magazine. Lots of pitching tips from FC articles editor Darcy Jacobs are yours free when you sign up for a no-risk, no-obligation trial subscription … [Read more...]
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