About Joan Stewart

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity to promote their expertise. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

Dog Tweets–How to Sell More Books with Images

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter birdHow to Sell More Books with Images bit.ly/morebks #authors #marketing @Louise_Myers via #sbzclub

Want #Amazon #bookreviews? Read these tips from @Bookgal to learn how to get 100+ reviews! ow.ly/Mi1hL

RT @PRNews: PR Insider: Making Contacts in the Newspaper #Newsroom bit.ly/1EjIyu4

Learn the easiest ways to narrow current #news to your area of expertise. #Pitchingthemedia ow.ly/MenTB

Top 3 Tips for Creating an Awesome #BusinessBlog huff.to/1DjgtR3 via @HuffPostBiz

How to #Blog Consistently—Even While Running a #Business ow.ly/M2A5C @B2Community

Four reasons why traditional #bookpublishing is dying (and what’s next) – @markwschaefer [GROW] ow.ly/M1lv2

Learn how to make your #book title completely irresistible, and show up on page 1 for any keyword. ow.ly/M1qIf #bookpublishing

RT @laurenkgray: 5 Questions on the Future of the Press Release – buff.ly/1blsRZm via @PRNewser. #PR #prsa

A Simple #ContentMarketing Strategy for Creative Folks – @copyblogger ow.ly/LZnzO

 

 

 

 

How a top publicist’s strategy makes journalists say “yes”

Publicist Shares Pitching Secrets

 

When you need publicity but you can’t think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes.

She milks the cows that are already in the barn.

That means she finds out what’s in the news that day, or what seasonal story journalists are writing about. She chooses one that’s a perfect tie-in with her client’s expertise.

She pitches. And she frequently produces gallons of publicity from those media cows, often in top-tier publications and on major networks.  

When Michelle saw news about a recent study showing the benefits of getting more sleep, she swung into action.

It was the perfect tie-in to pitch her clients, Drs. Roy and Joy Martina, who launched their book Sleep Your Fat Away last Tuesday.

And it worked.

The authors appeared on Charlotte FOX TV in a 6-minute segment shortly before the launch. They offered tips galore on how to fall asleep faster and stay asleep. The station flashed the cover of their book on the screen. The hosts even asked where readers could buy it. On Amazon, of course.

How perfect is that? Take a look:

 

 

Learn Her Pitching Tricks April 29

This Wednesday, April 29, Michelle will show you how you can do exactly what she does and tie into breaking and seasonal news to get massive publicity. She’ll be my guest during the webinar on “5 Steps to Use Breaking News to Score Publicity (and Sell More Books and Products)” from 4 to 5 p.m. Eastern Time.

You’ll learn the secrets of how to stay on top of breaking and seasonal news and “connect the dots” by tying it to your own expertise.

She’ll also share pitching tips and advice on how to encourage  journalists to mention your book, product or service in their stories.

How good a publicist is Michelle? She has a Rolodex of media friends who regularly approach HER for quotes, sources, statistics and other tidbits they can use in their stories.

4 More Pitching Tricks She Used 

Ask Michelle about recent media hits, and she doesn’t have to look far back on the calendar. In addition to the TV appearance she landed for the two authors mentioned above, here are four more hits she got in the last few months, all by tying into breaking or seasonal news:

On April 7, she landed an interview on Inc. radio for her client,  Josselyne Herman Saccio, a Landmark Seminar Leader, on how to create the job you love, no matter what the circumstance.

On Feb. 22, she tied into the Oscars and got her client’s Hallelujah Diet Survival Bars placed not only in swag bags but in the Oscars’ green room. You can read more about how she did it here.

On April 3, she tied her pitch into a new study and Brain Awareness Month (March) to get her client, NovaVision VRT (Vision Restoration Therapy), onto the Into Tomorrow show with Dave Graveline, which syndicates to 200 FM and AM radio stations.

On April 24, last Friday,  Michelle’s client, Carolyn McKecuen, executive director of Take Our Daughters and Sons to Work Foundation, was quoted in an article in the San Francisco Chronicle. Under the headline Take your kids to work — er, petting zoos — at tech firm, the article discussed unusual ways that children of employees at Facebook and Google spent the day.  

Michelle’s 5-Step Process for Pitching

Free Publicity Tip 49--Tie into seasonal newsDuring Wednesday’s webinar, Michelle will outline her publicity strategy using 5 simple steps that you can borrow whenever you need an idea.

She’ll also explain what authors can do to ensure that the radio or TV talk show host, or the print journalist, mentions your book. 

Register for the webinar here.  If the time doesn’t work for you because of other commitments, register anyway. I’m recording it, and you’ll get the video replay and all the bonuses within 48 hours after the training. They include actual pitches she used to get other clients onto top-tier media outlets. 

See you Wednesday!

Consultants: Promote your expertise instead of your practice [Training May 12 in Madison, Wis.]

11 WaysConsultantsPromoteTheir Expertise2

Photo by Viktor Hanacek, Picjumbo.com

 

You’re a whiz at organizational development. Or strategic planning. Or time management. Or the topic that’s your passion.

But unless your specialty is marketing, you might not know the first thing about how to promote your consulting business.  

You’re not alone. 

During the more than 15 years I’ve worked as a consultant with the Milwaukee-based Summit Group, I’ve been in awe at the hundreds of smart, savvy consultants who we’ve met at our monthly breakfast meetings and at networking events around town. Except for business cards, a few brochures and their LinkedIn connections, many consultants don’t realize the wide variety of ways they can market their practice.

My best advice: Don’t market your practice. Market your expertise. 

When I lead a three-hour workshop for the Madison Area Business Consultants on May 12 at MG&E Innovation Center on How to Build Your Expertise, Promote It and Attract Your Best Clients, I’ll explain exactly what constitutes expertise, how to achieve it, keep building on it, and how to promote it. 

Here are 11 promotion ideas you might not have considered:

1. Refer to yourself as an expert—everywhere.

That includes in your professional bio, on business cards, marketing materials, proposals, invoices and packing slips. (This assumes that you have a respectable level of expertise in your field.) 

I typically begin my bios with the phrase “Publicity expert Joan Stewart…” It lets readers know immediately that I’m at the top of my game. “Publicity expert” also appears in my social media profiles.

You're the Expert Spread the Word business card stack

2. In content you publish content—everywhere.

The best way to publish is by blogging because you own the property. If that’s an impossible commitment for whatever reason, offer to guest blog for others, as long as they reach the same target audience as you do. It’s also smart to publish on your LinkedIn profile. (More on LinkedIn in #8 below.) 

If your topic is difficult to illustrate, consider a collection of how-to tips that you create in PowerPoint and upload to Pinterest. My board on 50 Tips for Free Publicity has 3,142 followers and it isn’t even complete.  

3. In a short tagline after your name.

Use this instead of your job title. You’d be amazed at all the places this will appear: under your photo in newspapers and magazines, in industry directories and in articles others are writing about you.   

4. In your 15-second elevator pitch.

At many events where I speak, audience members sometimes introduce themselves with their 15-second elevator pitches before the meeting planner introduces me. Almost no one refers to themselves as an expert! I know because I’m listening carefully.  

5. On your nametag at events.

I’ve seen this several times, and it’s a always conversation starter. “Exactly what do you do?” Chances are good the guy asking it won’t remember your name. But he’ll remember you’re the privacy expert who can keep his company’s computers from being hacked. 

Privacy Expert nametag

6. At your website—everywhere.

Use the word expert or expertise on your homepage, in your bios, on your Contact page and anywhere else you can slip it in.

7. In the titles of your YouTube videos.

If you create talking head videos, put “John Smith, Privacy Expert” in the headline. Your video will appear in search results when someone searches for “privacy expert.”

8. On LinkedIn—everywhere.

Include the word expert in your headline and throughout your profile. Use it in the “Experience” section and when you invite others to connect with you.  

Refer to yourself as an expert when you start or participate in discussions within groups. Journalists and bloggers are trolling groups looking for story ideas, sources and experts.

9. In Comments at other people’s blogs.

This is an excellent place to flaunt your expertise and get a link back to your website. Yet most people never consider this.  If readers have taken the time to read the entire post and they’ve made it to the Comments sections, they’re interested in the topic. And many of those readers might be looking for solutions to problems. Who better to help solve them than you?  

10. In anything you’ve written.

This includes blog posts, guest blog posts, articles, White Papers, your own newsletter, status updates on social media,  letters, print books, ebooks, special reports and email.

11. In your email signature.

During a typical week, how many people see your emails? If you don’t use the word “expert,” you’re missing the chance to let them know you stand above many of your competitors.

Free Publicity Tip 48--Consultant Promote ExpertiseIf you can join me in Madison May 12, you’ll be able to participate in a fun activity that really gets people thinking. I’ll be asking for volunteers for several “hot seats.” One by one, consultants will take turns sitting on a chair in the front of the room. They’ll explain their business and their goals. Audience members join me in throwing out ideas on what the consultant can do to perfect or promote their expertise. At an easel nearby, a volunteer note-taker is busy recording all the ideas. The person on the hot seat leaves with a long list of suggestions.

And audience members realize that even though they might be too close to their own business to market it, it’s a blast helping someone  else market theirs. Hope you can join me on May 12! To register, contact Kathy Watson. You can get her contact info and other details here.

How do you promote your consulting practice? What clever ways have you seen other consultants use to promote theirs?

Dog Tweets–14 Ways to Increase Your Clickthrough Rate on Twitter

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird14 Ways to Increase Your #Clickthrough Rate on #Twitter ow.ly/LxZVj

How to Leverage Mean #Tweets And Other Negative Feedback ow.ly/LxYmc #crisismanagement

5 Ways to Get 10x More #Retweets on #Twitter | @WordStream ow.ly/LxZae

#Twitter #Marketing: 7 Ways to Use Twitter You May Not Have Thought Of ow.ly/Lym7R

#Twitter Reveals ‘Retweet With Comment’ for Added Engagement | @CarlyPage_ ow.ly/LANEa

Everything You Need To Know About #Twitter’s New #Video Feature ow.ly/LynLE via @B2Community

The #Twitter Response Guide For #Business: 10 Research-Backed Ways To Improve Your Twitter Customer Engagement ow.ly/LyD8C

New Research: Who Follows #Brands on #Twitter? | @simplymeasured ow.ly/LyDhT #SEO

5 Do’s And Don’ts For #Twitter In 2015 shar.es/1gFeIx via @altrinchamhq

7 Tips for Consistent #Branding on #Twitter | SocialTimes ow.ly/LyU9z

 

 

 

Dog Tweets–4 Mega Factors to Consider When Branding (or Rebranding) Your Blog

Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

twitter bird4 Mega Factors to Consider When #Branding (or Rebranding) Your #Blog via @B2Community ow.ly/LglFr

Learn important best practices for publishing content that promotes your expertise on #LinkedIn #Webinar ow.ly/Lfyty

#Social selling and the #social enterprise: From fantasy to reality – via @markwschaefer ow.ly/LfJT9

How to Guest Post and Rock Your Pitch bit.ly/1IIX9QB via @Ileane by @SueAnneDunlevie via #sbzclub

Discover how to properly use hashtags to increase your brand on Twitter! bit.ly/1yenyWq via @charlenerhall via #sbzclub

10 things you should never do when #pitchingajournalist via @PRDaily ow.ly/LoUMF

How to Create #Content That Builds Your #Business & Attracts #Clients ow.ly/LoVuH

RT @StratCommun: RT @Canary_Wood: 52 #ContentMarketing Experts Share Their Top 100 Content Tips buff.ly/1FYOuvy

How to Write an Email Newsletter Bio via @Patsiblogsquad #contentmarketing ow.ly/LoVw0

RT @MTilburyAuthor: Top 10 Resources for Self-Publishing Authors @thecreativepenn @PublicityHound and @annerallen