About Joan Stewart

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity to promote their expertise. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

Dog Tweets–How to Grow Your Business Blog to 100,000 Visits a Month in 1 Year

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

How to Grow Your Business Blog to 100,000 Visits a Month in 1 Year

How to Use Hashtags with Sense, not Offense!

Apple’s ‘Free on iTunes’ Section Lists Great Content You Won’t Pay a Penny For

What to do When Someone Steals Your Stuff

Nine Audio Marketing Trends to Watch for in 2015

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

21 rules for content marketers

Do you have what it takes to be a virtual assistant?

17 Ways To Promote Your Book with 1 Blog Post

Better Time Management Tools for Your Workday

A Q&A with Danny Iny, creator of Course Builder’s Laboratory

If you’re on the fence about whether to register for Danny Iny’s Course Builder’s Laboratory—a triple-tested system that will make big money from your new ebook, service or online course—reserve about a half hour to listen to a Q&A interview I did with him yesterday. 

The cart closes at midnight tonight on this course. I’m buying into it because I have a few ideas on things I want to teach this year, but my product launches haven’t been nearly as successful as Danny’s have been. Yours probably haven’t been either. 

If you register here, you’ll be learning right along with me. Even though I uploaded this interview to YouTube, it’s audio only. So don’t click on the arrow expecting to see Danny talking. Just listen.

If you have any questions, feel free to email me. 

Full Disclosure: I am Danny’s affiliate and I earn a commission if you buy. I stand behind him 100 percent. As I said, I trust him enough that I’m buying into this course. I hope you do, too.

 

 

The task that makes authors feel dishonest, deceitful and downright dirty

A woman asking "You want me to do WHAT with my new book?"Why can authors muster so much passion for topics they want to write about, but gag when they discover that they—and they alone—must be the Marketer-in-Chief for their own books?

“I don’t want to create an email list of readers because I don’t want to be constantly bothering them,” an author told me.

“I don’t want to do public speaking because I don’t like to be around a lot of people,” another one said.

“If I write a good book, it will sell itself,  said a naive writer.

When I was a guest on “The Successful Author Podcast” recently, hosted by Julie Anne Eason, we discussed do-it-yourself publicity for authors, and why so many authors are not only reluctant to market their books, but view the task with disdain.

I’ve heard many say high-pressure sales tactics make them feel sleazy. The problem, I suspect, is that they see so many other authors hawking their books ’round the clock on social media without offering relevant content from the book or topics that tie into it. 

We spent the majority of the program discussing how nonfiction and fiction authors can gain expertise in their topics and promote it instead of pitching their books.

What Makes an Author an Expert

Expertise is not only about what you know, I explained. It’s about what you do.

Author experts do things like teach classes, have coaching programs, publish blogs and newsletters, moderate LinkedIn groups, have copyrights and trademarks, and spin off products from their books. All of those activities tie into book marketing. 

The recording is being transcribed right now by someone I found at Fiverr.com,  the worldwide marketplace I recommended last week as a helpful place to buy and sell services. I’ll slice and dice the entire transcript and feature it here. But I wanted to give you a sneak peek at the interview. Get ready to take lots of notes.

You can listen to it on iTunes or on Stitcher Radio.  

Or listen t0 the 32 minutes of solid content below.  If you have questions, ask them in the Comments and I’ll answer them.  

 

Dog Tweets–Google Plus Success Strategies for Business

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Google Plus Success Strategies for Business
Your will business benefit from building a stronger social media presence with Google Plus, and there is the added benefit of appearing in search results, which currently is very hard to do with other social networks.

40+ Social Tools for Personal Branding Success
Tools for personal branding will help you amplify and grow your personal brand and there is no easy button or one tool fits all so find tools in each of these categories that fit into your workflow and they’ll soon become your favorite tool.

Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves.”
Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers.

10 things young PR pros must stop doing
Here’s a list of 10 things young PR pros must stop doing in order to get ahead.

Uber’s Releases First Driver Report (PR Still in the Trunk)
It’s no secret that while Uber has helped many people navigate America, the ride-sharing app hasn’t done itself any favors in terms of public perception.

Why and how to promote your brand on Instagram
A study by Simply Measured offers data points and insights to help you make the most of the visual-centric social media site.

7 Secrets To Podcasting Success
Podcasting is a great medium for authors to expand their platform and reach. Follow these 7 tips and you will be well on your way to podcasting success!

500 Top-Tier Publishers Tell You What They Want from Content Marketers [Good News, Bad News]
BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion.

PR Is America’s ‘Best Creative Job’
In a finding that may surprise some in media and advertising, the annual career report from U.S. News has named “public relations specialist” as the best creative job in America.

1 Easy Trick to Increase Reach on Facebook Page Posts
How’d you like one easy way to increase Facebook reach? It involves sharing some of your page posts on your personal profile, but you need to do it in the right order!

Restaurants, chefs, foodies: Tie publicity into these food trends

Chart of What's Hot (and not) in food in 2015 “I’ve opened a restaurant and I need publicity. What do I do?”

“Our adult education department is starting a series of cooking classes. But the local newspaper isn’t interested in writing about them. How can I get the word out?”

“My supermarket will soon offer free delivery. Should I write a press release or do I have to buy an ad?”

In all three cases, generating publicity is a lot easier if you can tie into a food trend.

Food Genius, a Chicago-based firm, has identified 10 food trends, based largely on the convenience, healthy options and local ingredients that consumers are demanding. They include fast-food restaurants that are going mobile, more grocery stores offering dine-in options, and meal-delivery service for busy workers who eat at their desks.

You can see more hot trends in the infrographic from the National Restaurant Association and see their Top 20 Food Trends for 2015, including top trends by category.

Ideas for Piggybacking onto Trends 

Let’s take each of the three examples above and piggyback off one or more food trends. 

Example 1:   

“I’ve opened a restaurant and I need publicity. What do I do?”

Are you using mobile technology?

Have you offered free meals to local food bloggers with the promise of telling them about national and local food trends that have helped you decide what to serve and how to prepare it? Do you have an unusual pricing strategy that will benefit customers?

Have you created a signature dish with an emphasis on healthy ingredients?

If you have an outdoor cafe, can people bring their dogs? At Fred’s Mexican Cafe in San Diego, Doggie Date Night every Monday has been a hit. 

Don’t just think food. Think drinks. An article in New York magazine explains how New Yorkers are crazy for sake, sidecars, pomegranate and flower blossoms.  

Example 2:

“Our adult education department has a series of cooking classes. How do I get the local newspaper interested in writing about them? Any chance I’ll get TV coverage?”   

Are you offering recipes on your Facebook page?

Do you have classes for parents and their kids? If so, that could be a good visual for TV.  

What is your most popular class and why? Does that class tie into a food trend? 

Is there an emphasis on local ingredients? Are you partnering with local organic gardeners or a farmer who provides brown eggs and goat cheese? 

Example 3:

“My supermarket just started offering free delivery. Should I write a press release or do I have to buy an ad?”

What does your market research tell you about the need for free delivery?

Are local companies asking for it? Do you have an aging customer base that needs it?

Do you have an unusual mode of transportation, like bicycles, for small orders? Pitch these ideas and you shouldn’t have to buy an ad.

 

Brad Phillips, aka Mr. Media Training, says, “Don’t talk about the thing. Talk about what behind it.”

What’s behind your thing? Identify it and pitch it.