News stories about the dangers of condom snorting are starting to appear again in top-tier publications like USA Today, the [Read more...]
Too many authors make the mistake of not going after the lucrative library market.
"Why should I sell my book to a library, where it can be read by hundreds of people, when I can sell hundreds of books to those same people?" an author asked me.
That author assumes that all library patrons will buy her book. They won't. Even if … [Read more...]
Here's a gift that's perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.
It's "The Best of The Publicity Hound's Tips of the Week of 2017," an ebook that includes … [Read more...]
Years ago, I heard media trainer Joel Roberts say that if you want to get onto a big radio talk show, your chances skyrocket if you have a juicy topic that riles up listeners.
The idea must be so controversial or compelling that a motorist who listens to the show while driving gets angry enough that he pulls over to the side of the road, … [Read more...]
Publicity Hound Teri Brown of North Las Vegas, Nev., asks:
"Do you know if IMDbPro is a good resource for finding current contact info on celebrities? They charge $19.95 on a month-to-month basis or less yearly. My main concern is current info. Have you heard anything about them one way or the other?"
The Publicity Hound … [Read more...]
"Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." ---Stephen King
By D.S. Edwards
When most people think of a book signing, they picture John Grisham sitting at a table in Barnes & Noble with a line of people waiting, … [Read more...]
By Billy Bones
There’s no question that an endorsement from a celebrity or influencer, whether it’s paid or not, can be a huge boost for your brand.
Celebrities are at the top rung of the "4 Levels of Influencers." A celebrity who's photographed using your product, or a social media post from an influencer singing its praises, … [Read more...]
If you're hosting a local event and you can't convince the local media to cover it beyond a minuscule calendar listing in your weekly newspaper, you're sunk.
But do it right, and you can be blessed with sell-out crowds.
When I agreed to serve as chair for the 2017 Garden Walk July 8 hosted by the Port Washington (Wis.) Garden … [Read more...]