Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook.
I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook.
It will help remind you of tasks you need to do either before the start of the year, or as soon as possible.
For example:
—If you don’t yet have an online media room or press kit, create one. Or update the one you already have.
—Tie your story to celebrities, an almost guaranteed way to generate instant publicity.
—Create a list of the most influential bloggers that blog on your topic. Then start posting comments to their blogs. Eventually, you will pitch them.
—Double your media placements by offering journalists a little something extra along with your pitch. They’ll love you for it, and this might tip the scales in your favor.
—Offer statistics to journalists so they can create things like maps, bar charts and pie charts to accompany their stories
—Think beyond the “adult angle” when pitching. Can your pitch be tweaked and turned into a story that would appeal to parents, or can you turn the pitch into one with a kids’ angle?
You can download the 2006 ebook from this page.
Almost 4,000 people downloaded my “Best of” ebook from 2005. If by chance you’ve missed it, you can find it here.
If you blog or publish an ezine, by all means regift the ebook to your own fans. They’ll love you for it.
Just send them to this blog post.
Merry Christmas, Happy Hanukkah and Happy New Year. Make 2007 your best publicity year ever.
—”The Best of The Publicity Hound’s Tips of the Week of 2006″ ebook is a must read for anyone who is serious about getting the best of the best. But then again, Joan Stewart’s information is always the best.
Kathleen Gage
The Street Smarts Speaker and Author
Thanks, Joan.
I’ve put a link on one of my blogs.
Joan…
I’ve been receiving your tips all year…
to have the ‘best of the best’ organized
in one ebook is a fabulous gift…
One I’m as excited to share as I am to receive!
I appreciate you,
–Mary K
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-:¦:- ((¸¸.·´* Light
EXPECT MIRACLES!
Joan:
Wow! 73 pages of pure PR gold. Thanks for sharing your best in this ebook and in your ezine every week. Just wrote a post about your new ebook on my blog. Here’s to an amazing 2007 filled with prosperous PR prospects for publicity hounds everywhere ~
Barbara Rozgonyi
Dear Joan,
We run a small, two-woman PR firm, and we need help finding a media search service at a reasonable price. We often need to search editorial calendars or media profiles to find publication opportunities for our clients. We don’t know the names of specific magazines in most cases, we only know the topic, e.g., uniforms, patents, organic farming, etc. We have been using Bacon’s (now Cision). Their data base is super, but the process is awkward and the price is huge for our small operation. I visited your PR Resources list, but I don’t see what we need listed. (Wooden Horse has only 2,000 listings in the data base.) What else does The Publicity Hound recommend? How do you research feature article publishing opportunies?
Thanks,
Janet Duvall
Deep Water PR
970-484-8757
it is still better to adhere on organic farming because the fruits and vegetables does not contain those harmful chemicals.:.*