Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook.
I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook.
It will help remind you of tasks you need to do either before the start of the year, or as soon as possible.
—If you don’t yet have an online media room or press kit, create one. Or update the one you already have.
—Tie your story to celebrities, an almost guaranteed way to generate instant publicity.
—Create a list of the most influential bloggers that blog on your topic. Then start posting comments to their blogs. Eventually, you will pitch them.
—Double your media placements by offering journalists a little something extra along with your pitch. They’ll love you for it, and this might tip the scales in your favor.
—Offer statistics to journalists so they can create things like maps, bar charts and pie charts to accompany their stories
—Think beyond the “adult angle” when pitching. Can your pitch be tweaked and turned into a story that would appeal to parents, or can you turn the pitch into one with a kids’ angle?
You can download the 2006 ebook from this page.
Almost 4,000 people downloaded my “Best of” ebook from 2005. If by chance you’ve missed it, you can find it here.
If you blog or publish an ezine, by all means regift the ebook to your own fans. They’ll love you for it.
Just send them to this blog post.
Merry Christmas, Happy Hanukkah and Happy New Year. Make 2007 your best publicity year ever.