Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Nothing can be more exciting for a Publicity Hound than getting a call from a reporter who asks for an interview.
But when the reporter starts asking questions, the worst thing you can do is immediately start answering them.
If you do, without knowing what the story is about, you're putting yourself at risk. Let's say the … [Read more...]
by Joan Stewart
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and … [Read more...]
by Joan Stewart
If you've wanted to submit how-to articles to various websites, but you haven't had the time, here's a shortcut that's so easy, you'll be ashamed to make excuses.
The website is called Top7Business, a business-focused article site that only accepts articles in what I call a "tip … [Read more...]
by Joan Stewart
Publicity expert Paul Hartunian says there's no reason you can't write a succinct one-page news release.
His advice makes sense. Scientific studies inside newsrooms have shown that reporters and editors spend an average 5 seconds reading a news release before deciding whether to use it or trash it.
Why, then, do so many … [Read more...]
by Joan Stewart
If you're publicizing an event in Washington, D.C., be sure to submit your news to the Washington daybooks, the media's source of events. By doing so, you can reach hundreds of major media outlets at no charge.
While this is one method of driving the news cycle with a timely and newsworthy event, editors stress the importance of … [Read more...]
by Joan Stewart
--Business Wire is waiving its annual $120 membership fee starting January 1. That means you only have to pay a fee if you want the company to distribute your news release, or provide other services. Business Wire also will reduce rates on premier multimedia services.
by Joan Stewart
Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the "side-door strategy" to publicity during a teleseminar I hosted just for them. Even though I've always understood and promoted the concept, I first heard the phrase "side-door strategy" when I read an article by publicist Jodee Blanco.
The "side-door … [Read more...]
by Joan Stewart
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, "The Sopranos."
That's why the entire special section that profiled South Jersey, featured in a recent issue of US Airways' Attache magazine, was such a pleasant surprise.
"In the … [Read more...]
by Joan Stewart
It's an old reporter's trick--one of the best in the book.
The cops use it too. So does one of my doctors.
It's called silence. And it's designed to make you talk about something you don't want to talk about. Beware of it the next time a reporter is interviewing you, either on the telephone or face to face.
It goes like … [Read more...]
by Joan Stewart
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year.
From Linda Williams of Wellsboro, Pennsylvania:
Throw a … [Read more...]
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