Tips, Tricks & Tools for Free Publicity
by Joan Stewart
What do you do when your competitor is featured in a story on the front page of the local morning paper? Or her face shows up repeatedly on the nightly news, commenting on an issue that you know more about?
Do you retreat to the closet and silently lick your wounds? Or complain to your co-workers? Or, heaven forbid, grouse to the media? … [Read more...]
by Joan Stewart
Too many Publicity Hounds are much too nice when introducing a new product or service that's heads above the one offered by the competition.
Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what makes it better than the … [Read more...]
by Joan Stewart
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony.
From Lisa "Chase" Patterson of Jersey … [Read more...]
by Joan Stewart
Keep your eyes open this year for things you can add to a "Best of 2005" or "Worst of 2005" lists which you can then submit to the media at the end of the year.
The media love these end-of-year briefs. Here are some ideas to get you thinking:
--An expert who speaks on anger management can write "The 7 Worst Temper Tantrums of … [Read more...]
by Joan Stewart
Remember those New Year's Resolutions you made months ago about keeping in closer touch with the media? If you'v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client's.
--Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article to a … [Read more...]
by Joan Stewart
Think about the last pitch you emailed to a journalist, or sent by snail-mail letter.
How long was it?
If it was longer than a paragraph or two, the journalist might have hit the "delete" key or thrown the letter into the wastebasket. Or if you started your phone pitch with "let me fill you in on a little background," I'll bet you … [Read more...]
by Joan Stewart
Sally Kirby Hartman of the Norfolk Foundation in Norfolk, Virginia wants ideas on how to publicize the Academy for Nonprofit Excellence, which offers monthly two-day training sessions for area nonprofit staff and board members. Topics will vary each month and range from strategic planning to marketing, accounting and fundraising.
From Lois … [Read more...]
by Joan Stewart
Barb Bartlein of Bayview, Wisconsin, author of the book Why Did I Marry You, Anyway? 12.5 Strategies for a Happy Marriage , says she’s had great success with 99PR.com, a service that emails your pitch to radio talk show hosts and other journalists. The pitch looks like … [Read more...]
by Joan Stewart
Publicity Hounds spend so much time and energy chasing after staff writers at national magazines, that they often overlook a much more valuable group of contacts--the freelancers that write for those publications.
Why are freelancers more valuable? Because many of them already have key contacts at lots of major magazines and newspapers. … [Read more...]
by Joan Stewart
Twelve Publicity Hounds have super tips for Therese Myers of Albany, New York. She asked about how to get publicity for a bank branch opening in March. Her branch will be new in this small community in Maine, but it will be the seventh branch to open there within the last two years. Because headquarters are located out-of-state, she's worried … [Read more...]
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