--Business Wire is waiving its annual $120 membership fee starting January 1. That means you only have to pay a fee if you want the company to distribute your news release, or provide other services. Business Wire also will reduce rates on premier multimedia services.
“Side door strategy” relies on not-so-obvious angles
Proteges in The Publicity Hound Mentoring Program heard me lecture recently on the "side-door strategy" to publicity during a teleseminar I hosted just for them. Even though I've always understood and promoted the concept, I first heard the phrase "side-door strategy" when I read an article by publicist Jodee Blanco.
The "side-door … [Read more...]
Pitch “surprise” destination stories to inflight magazines
When I think of New Jersey, I think of the string of gritty industrial scenes that flash on the TV screen during the opening of my favorite show, "The Sopranos."
That's why the entire special section that profiled South Jersey, featured in a recent issue of US Airways' Attache magazine, was such a pleasant surprise.
"In the … [Read more...]
Don’t fall for this trick
It's an old reporter's trick--one of the best in the book.
The cops use it too. So does one of my doctors.
It's called silence. And it's designed to make you talk about something you don't want to talk about. Beware of it the next time a reporter is interviewing you, either on the telephone or face to face.
It goes like … [Read more...]
Ideas galore for year-round Massachusetts clambake
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year.
From Linda Williams of Wellsboro, Pennsylvania:
Throw a … [Read more...]
When you miss your chance
What do you do when your competitor is featured in a story on the front page of the local morning paper? Or her face shows up repeatedly on the nightly news, commenting on an issue that you know more about?
Do you retreat to the closet and silently lick your wounds? Or complain to your co-workers? Or, heaven forbid, grouse to the media? … [Read more...]
Talk badly about your competitors
Too many Publicity Hounds are much too nice when introducing a new product or service that's heads above the one offered by the competition.
Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what makes it better than the … [Read more...]
No ho-hum groundbreaking for this health clinic
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony.
From Lisa "Chase" Patterson of Jersey … [Read more...]
Create 2005 best & worst lists
Keep your eyes open this year for things you can add to a "Best of 2005" or "Worst of 2005" lists which you can then submit to the media at the end of the year.
The media love these end-of-year briefs. Here are some ideas to get you thinking:
--An expert who speaks on anger management can write "The 7 Worst Temper Tantrums of … [Read more...]
Jump-start your publicity campaign
Remember those New Year's Resolutions you made months ago about keeping in closer touch with the media? If you'v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client's.
--Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article to a … [Read more...]
- « Previous Page
- 1
- …
- 81
- 82
- 83
- 84
- 85
- …
- 88
- Next Page »