Tips, Tricks & Tools for Free Publicity
by Joan Stewart
If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice.
From Victor De'Prey of Yachats, Oregon:
"Park City sounds like a place where there should be a dog-friendly park. If there is one, set up a tent … [Read more...]
by Joan Stewart
When the marketing staff at the Baybrook Mall in Houston, Texas brainstormed ways to publicize their expanded food court and "family restroom," they refused to settle for the ubiquitous ribbon-cutting ceremony or the overdone press conference. Family restrooms, by the way, are the new trend in shopping malls. They're private, unisex rooms where … [Read more...]
by Joan Stewart
Thirteen 13 Publicity Hounds have tips for Christine Fichtner of Mequon, Wisconsin. She's an interior painter who specializes in faux finishes and she wants tips on how distinguish herself from every other painter with a paintbrush. From Sandy Shortridge of Hampton Roads, Virginia: "This is an idea used at the salon and day spa where I get my … [Read more...]
by Joan Stewart
Ten Publicity Hounds have lots of ideas for Brien Farley of Genesee, Wisconsin who wants to promote the Wales Genesee Volunteer Fire Department. The department is raising money to build a new station.
From Karen Fiala of Gold Cost, Australia:
I was in the local shopping mall last week when I was approached by a member or our … [Read more...]
by Joan Stewart
Publicity Hounds come out of their bunkers to help Marion Grobb Finkelstein of Ottawa, Ontario, Canada. Marion asked for ideas on how to promote a local museum called the "Diefenbunker." It's an underground facility built during the Cold War and located about 30 minutes from downtown.
From Florence Rabusseau of London, England:
Revamp … [Read more...]
by Joan Stewart
Right now, as you're reading this, a journalist could be nosing around at your website, looking for clues that will help determine whether you're worth covering.
Will the reporter find typos galore, outdated news releases or incomplete contact information? PR pro Carolyn Moncel said there's a checklist of items you should have at your … [Read more...]
by Joan Stewart
If you're looking for a way to get the attention of top national journalists, pay attention to these four tips courtesy of Mahesh Grossman, author of the book "Write a Book Without Lifting a Finger":
--Relationships are the name of the game.
--You need to be your own publicist.
--Try to tie in with the … [Read more...]
by Joan Stewart
During a telesphone seminar for Publicity Hounds in my mentoring program, one of my mentees asked how she can find labor statistics for a particular industry.
The first answer that came to mind was the U.S. Department of Labor. But a much easier source, I said, might be a trade association. If you aren't using trade associations … [Read more...]
by Joan Stewart
Eighteen Publicity Hounds who responded to a question in my ezine had lots of ideas for Tia Dobi of Los Angeles, California, who wants to promote a multi-state group of public libraries. "The majority of fliers and pamphlets generated are distributed within the confinements of the library. So nobody on the outside sees them," she … [Read more...]
by Joan Stewart
Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months.
Many authors go into panic mode, frightened that their sales can't possibly regain momentum.
Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to be … [Read more...]
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