How are Publicity Hounds generating publicity by piggybacking onto the presidential primaries? Bloggers, how are you tying into the campaign to pull traffic to your blog? Speech coaches, are you critiquing the candidate debates? Leadership experts, are you commenting on Barack Obama's appeal? Did Hillary Clinton lose or gain points when she … [Read more...]
Personal trainer for Boomers needs promotion ideas
Darcy Silvers of Bristol, Pennsylvania writes: "A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business. "He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the … [Read more...]
Google reporters, bloggers before pitching
Online PR and social media expert BL Ochman reminds us to Google reporters and bloggers whom we're targeting with pitches and press releases, so we'll know if they've covered our competitors. Her eight-question [Read more...]
Craps Reference Chart
This page has been moved. Plesae click here to view the page. … [Read more...]
‘Feeding Pets of the Homeless’ needs publicity ideas
Genevieve Frederick of Carson City, Nevada writes:
"I am the executive director of Feeding Pets of the Homeless, an organization that helps to feed pets of the homeless and disadvantaged in cities across the country.
"We enroll members who collect pet food and partner … [Read more...]
Hollywood bad girls provide pitching opps galore
Piggybacking onto celebrity news and gossip is one of the best ways to generate publicity for your own expertise. Commenting on Britney Spears' lousy parenting skills, her mother's apparent absence of parenting skills, or celebs bouncing in and out of rehab has never been easier. The article "Rise of the Hollywood Bad Girl" at [Read more...]
New Year’s resolutions: Don’t make them on Jan. 1
Several years ago, I saw the same psychiatrist interviewed for a story about New Year's resolutions almost everywhere I looked. He was quoted as saying that Jan. 1 is the worst day of the year to make them. That's because most of us are stressed out from the holidays. We've overspent and overeaten. We're tired. We're cranky. And we're definitely … [Read more...]
Product launch publicity: 7 steps if you have a small budget
If you're rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That's OK. Maria Reyes-McDavis has a 7-step plan for those with just a small budget. Many of the tips require no money at all. As you're working the plan, remember to stress the value and benefits of your product or … [Read more...]
Decorators’ trade group needs publicity ideas
Nicka Stewart of Middletown, New Jersey writes:
"I started an organization with a partner last May. The Decorators' Alliance of North America offers professional affiliation, certification and continuing education for interior decorators. DANA is dedicated to the … [Read more...]
Laurel, Montana photo studio needs publicity ideas
Kammy Thurman of Laurel, Montana writes: "I hope your Hounds can help our photography studio, Anchor Photography. We've been in business several months and we want to become the most recognized studio in our area. "That will be tough because we’re up against studios that have been in business for 30 to 50 years, and more. I am trying to think of … [Read more...]
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