I wrote about how I loved the very clever Toilet Paper Wedding Dress Contest sponsored by Cheap-Chic-Weddings.com.
And the publicity just keep on coming. Website owners Susan Bain; her mother, Roxie Radford; and sister, Laura Gawne tell me that Hanah Kim, the 2007 winner, and her dress will be featured on “The Martha Stewart Show” tomorrow.
That’s not all. Susan, Roxie and Laura also say that Charmin has invited them to participate in a giant event in New York City this fall.
As I’ve mentioned in my ebook “How to be a Kick-butt Publicity Hound,” a clever contest can generate months and sometimes even years of publicity. You don’t have to spend big bucks promoting it. Sometimes all it takes is getting in front of a few influential bloggers with your message, or writing and distributing an online press release like the Cheap-Chic-Wedding women did. Their entire campaign cost them only $200.
If you want to learn how to write and distribute your own press releases, take my free email course “89 Ways to Write Powerful Press Releases.”
I just got an email from Sue, Laura and Roxie, filling me in on the spin-off publicity from the “Martha” appearance:
“Someone from Ripley’s Believe it or Not watched the Martha Stewart Show and called us. They are going to display the dresses and photos in the Ripley’s Believe it or Not Museum and the book they put out each year. We are so excited!! Sponsorships from Ripley’s and others are coming our way for the 2008 Contest!
Thanks so much to all of you who sent kind and congratulatory messages!
Warm Regards,
Sue, Laura and Roxie
Wow congratulations on being picked up by Ripley’s and Martha Stewart, that’s great.
I think wedding dresses is very useful for bride because During marriage bride should look different from other. So it need a good wedding dresses.
Found your blog by accident and will get a copy of your ideas. I could use a good press release to get some attention for my product. Being hunderes less than other sites does not count if no one knows about it. Thanks for the information
Sponsorships are a great way to generate some buzz. Probably way under utilized. I know, I don’t use them often enough
Totally unique – I would never had even guessed she was wearing toilet paper.
You wouldn’t want it to rain or spill on the dress or the whole thing would turn to mush. But thats a cheap way for a good looking dress at least.