And the publicity just keep on coming. Website owners Susan Bain; her mother, Roxie Radford; and sister, Laura Gawne tell me that Hanah Kim, the 2007 winner, and her dress will be featured on “The Martha Stewart Show” tomorrow.
That’s not all. Susan, Roxie and Laura also say that Charmin has invited them to participate in a giant event in New York City this fall.
As I’ve mentioned in my ebook “How to be a Kick-butt Publicity Hound,” a clever contest can generate months and sometimes even years of publicity. You don’t have to spend big bucks promoting it. Sometimes all it takes is getting in front of a few influential bloggers with your message, or writing and distributing an online press release like the Cheap-Chic-Wedding women did. Their entire campaign cost them only $200.
If you want to learn how to write and distribute your own press releases, take my free email course “89 Ways to Write Powerful Press Releases.”