Darcy Silvers of Bristol, Pennsylvania writes:
“A friend of mine in Mount Laurel, New Jersey, near Philadelphia, is making a midlife career change from the corporate world to starting his own personal training business.
“He has traveled the world in his previous jobs, including numerous Third World countries, and is using his insight into the human condition as a “hook” for his business. His target audience is Boomers/seniors, and he provides a holistic approach, including nutrition counseling and cognitive stimulation.
“His focus is on weight training, combined with aerobics. He’ll train clients either at a gym, business or in their homes. He is working on a website and eventually may sell related products.
“Any ideas of how to get the word out about his new venture and attract clients?”