Tips, Tricks & Tools for Free Publicity
You've finished your book and you're exhausted.
Who wouldn't be after all that time you spent writing it? But that's no excuse for slapping together a sloppy, incomplete media kit.
Even if you're an indie author who can't afford a publicist, you need to … [Read more...]
Add this one item to your media kit and watch your publicity explode.
Include a package of photos---or only one photo---featuring props related to your personality, your book, your product or service, or your business.
Props make your photos come alive. They practically beg to be published. And they make it easy for … [Read more...]
Scared of interviewing with a reporter for fear the story will be inaccurate?
You're not alone. That's one reason many people shy away from media interviews. They don't want anything to go wrong.
You can't avoid errors. But you can do several things to improve the chances that the story will be accurate. I'll share them all, and … [Read more...]
The crazy coloring book craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business.
You can do this two ways.
You can pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. I've given you lots of ideas … [Read more...]
If you're contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories:
Questions you can ask to help you decide whether you should do the interview and how to prepare for it.Questions you can ask them during the interview.Questions you can ask afterward.Last week, I … [Read more...]
PR pro Michelle Garrett's 7 Questions NOT to ask a reporter are a perfect checklist for anyone new to publicity, as well as to people who have been working with the media for awhile.
Reading them took me back to my … [Read more...]
By Lynda Bouchard
The words you write will far outlive you. Make them memorable.
I've always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard truths, with brutal and brilliant prose. Great stories paint a picture, hold you fast and sing in your ear.
After graduate … [Read more...]
If you need publicity for your medical center, hospital or health-related facility, don't miss the Wednesday, March 9, meeting of The Publicity Club of Chicago on "How to Land Coverage with National Healthcare Media."
A panel of … [Read more...]
If you're dying to find out what it takes to get your book reviewed by the L.A. Times, meet Carolyn Kellogg, the book editor, when she speaks to the Book Publicists of Southern California on Thursday, Feb. 11.
She's one of three speakers who will be featured during the program on "How to Romance the Media: Update." You'll also hear from … [Read more...]
The next time you do a media interview, remember these 10 Magic Phrases the Media Love.
Almost no one says these things during an interview. That's because most people being interviewed talk about themselves and worry about impressing reporters or editors. Use these phrases and they'll remember you.
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