If you want the Wall Street Journal to write about your company, one of the most important things to know is that the paper doesn’t feature businesses just for the sake of writing about companies.
“Your pitch should have a news hook or some creative idea behind it,” says Richard Turner, marketing and media editor for the Journal. “Every story needs a twist, a fresh thematic element that brings it beyond one narrow company or product.”
Because it’s an international newspaper, the story also must have wide-ranging appeal.
Marketing Sherpa interviewed Turner to find out what companies need to do to get into the paper. You can read the tips here for free until March 9.
Whether you’re trying to get into the Wall Street Journal or any other media outlet, I offer even more tips in my “Special Report #49: 17 Ways to Build Valuable Relationships with Media People.”