The next time a journalist is interviewing you, or a blogger is interested in an idea you're pitching, ask this question: "Do you need other sources?"
They love that question because it shows you're trying to make their job easy … [Read more...]
Calculate the value of your Facebook Fan Page
Maintaining a Facebook Fan Page is a lot of work.
You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you.
So how much is all this work really worth?
Find out with the [Read more...]
The biggest missed opportunity on LinkedIn
By Joan Stewart
If you're on LinkedIn, you're passing up the chance to create "Google juice" if you aren't paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page.
You can display up to three website links on your Profile. Website titles can and should be customized with … [Read more...]
Syndicated columnists need sources; you can be one
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach.
To find them, you can do your homework, consult media directories and search online for columnists who cover your topic.
But don't … [Read more...]
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks:
"What are some ways to reach education reporters, or parents of students about to enter college?
"I have written an ebook called Portable Parent for parents and college students, with advice the … [Read more...]
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I'm betting that, at least once, you've looked it in the eyes and said "I love you."
That's because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted … [Read more...]
Nonprofit needs ideas for marketing training programs
Deborah Avens of Temple Hills, MD writes:
Virtuous Enterprises, Inc. is a nonprofit devoted to transforming lives of underserved women and girls in the Washington, D.C. area through … [Read more...]
Learn words for persuasive PR during May 4 teleseminar
Company PR departments spend hours---entire days even---poring over a press release, picking apart every paragraph and sentence---and then waiting for multiple layers of approval before it goes live.
Everyone puts their stamp of approval on the … [Read more...]
Do you thank people for retweeting your content?
Imitation is the greatest form of flattery, and in social media circles, that means retweeting somebody's content.
But what do you do when you check your Twitter mentions (@PublicityHound, below your photo) every day and see that, say, more than a … [Read more...]
How to get a non-LinkedIn user to recommend you
If you're trying to generate recommendations for your LinkedIn profile, you'll eventually extend an invitation to someone who would be happy to endorse you, but isn't on LinkedIn and doesn't want to bother creating an … [Read more...]
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