Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called "Dispatches: The Changing American … [Read more...]
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: "I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. "Here's what I'm doing right now to market myself: [Read more...]
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
Rachael Ray, Regis & Kelly execs to share pitching tips
If you're trying to get onto one of the big TV talk shows, the best place to start is usually at the show's website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That's why Publicity Hounds who … [Read more...]
Create animated graphics for PR with free generator
Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, "How did she do that?" Easy. It's one of the 10 free generators, most of them animated, at … [Read more...]
Once-sacred Google PageRank doesn’t matter anymore
This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon … [Read more...]
Muck Rack lists 140+ journalists on Google+
It's far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though [Read more...]
How would you rewrite this pitch for women’s magazines?
Juliet Hartley of St. Petersburg, Fla., writes: "I've been sending a lot of pitches to different magazines about my chic handmade hair accessories at BowAllure.com, but I just don't hear anything back from them. It's very frustrating. "I'm attaching a copy of … [Read more...]
5 things they never tell Twitter newbies, but should
Twitter can be a huge time-waster that brings you nothing in return unless you know the best strategies for sharing content, following influential people in your niche and attracting other people who want to follow you. Here are 5 things I wish I had known … [Read more...]
Twitter Tips for Newbies & What Makes Irresistible Tweets
If you aren't among the more than 20 million people on Twitter, you may feel like you're late to the party. That's OK. There's no reason to be ashamed or embarrassed that you don't understand … [Read more...]
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