It used to be easy to find the movers and shakers who were the most influential people within their topic areas. But not anymore, thanks to social media.
PR and marketing pros who need to find the heavy-hitter journalists, talk … [Read more...]
7 ways to congratulate journalists—without brown-nosing
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
Artists need publicity ideas for water tank mural
Publicity Hound Kate Farrall of San Diego, CA, writes: "I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. … [Read more...]
Celebrity publicists: Interviewer will promote your clients
Celebrity Publicists: This could be a good opportunity to promote major news about your client like a new CD or book, or very minor news like your client's birthday party.
A top international entertainment news agency has hired freelancer Bill … [Read more...]
Add volunteer experience to your LinkedIn profile
You can now beef up your LinkedIn profile by adding any volunteer experience, a list of causes that you care about, and any organizations you support. After all, volunteering is as good for your career as it is for those you help. And your volunteer efforts … [Read more...]
Today last day for Publicity Summit discount–3 spots left
Today is the last day to take advantage of a price break for attending Steve Harrison's National Publicity Summit, Oct. 12-15, in New York City. Only three spots are remaining. The price goes up by $1,200.00 after today, Friday, Sept. 23. Apply here. Harrison is … [Read more...]
13 press release topics when there’s nothing newsworthy
One of the biggest myths of press releases is that they must contain news.
That was true two decades ago when we wrote press releases primarily for journalists and we had to worry about insulting them with trivia about our business.
But now … [Read more...]
Pitching Mistake: Calling the media via your assistant
Here's one of the fastest ways on Earth to let a journalist know that his time isn't as valuable as yours. Tell your assistant to call the journalist and say something like this: "Hello, Sam. This is Helen LeBeau. I'm Peter Bigshot's assistant, and he'd … [Read more...]
5 important tips for pitching journalists by phone
If 8 out of 10 journalists prefer to receive pitches via email and not from phone calls, does that mean you should only pitch by email? No, says Jeremy Porter, who wrote a series of [Read more...]
Peek inside the local TV news biz at TV Spy blog
The one thing that most media outlets do the worst job covering is themselves. That's why Publicity Hounds who want an inside peek at the personalities and politics at local TV news stations should head over MediaBistro's[Read more...]
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