Another case of a celebrity behaving badly, and another opportunity for Publicity Hounds in a variety occupations to generate some PR by tying into this story. This time, it's Alec Baldwin who was kicked off an American Airlines plane on Tuesday for … [Read more...]
How to piggyback PR onto top consumer trends for 2012
Every December, Trendwatching.com publishes an annual list of a dozen crucial trends for the following year. If you're looking for a hook to hang a story onto, so you can pitch it to the media and bloggers, there are lots of opportunities. Here's the list of [Read more...]
Fast Company tips and other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow @PublicityHound on Twitter. Twitter and Facebook tips for food trucks. … [Read more...]
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don't like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don't want a profile on [Read more...]
Cool PR finds & other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays [Read more...]
Author needs tips for promoting Microsoft Office book
Karin Rex of Lansdale, Pa., asks this week's "Help This Hound" question:
My book, Microsoft Office … [Read more...]
5 reasons it’s OK to say “I don’t know” in interviews
The next time a reporter interviews you, and you don't know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don't. All they want is a good story. Here, then, are five reasons why it's OK to say "I don't know" during an … [Read more...]
Wanted: PR ideas for car raffle, training for teen car racers
This week's Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: "I need ideas on how to promote an upcoming charity car raffle in 2012 through the [Read more...]
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit [Read more...]
Help me turn my apple cellar into a video studio
Do you hate recording talking-head videos as much as I do? There. I've said it. I hate recording talking-head videos! Here's why. Before I can hit the "record" button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from … [Read more...]
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