Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Nataly Kelly spent years pitching publishers with an idea for a book on how language changes our lives and affects the world.
No bites.
She hired an agent who pitched it to the big New York publishers.
Not even a nibble.
Months later, after she severed ties with the agent, she got the bright idea … [Read more...]
by Joan Stewart
When LinkedIn removed several apps recently that users loved, like Events and Answers, it added new tools and tweaks that now give you the ability to strengthen your profile and wow visitors on the world's #1 business networking site.
Picture a spiffy front window in a department store with well-dressed mannequins, … [Read more...]
by Joan Stewart
This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
by Joan Stewart
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
by Joan Stewart
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.
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Earlier this week, I listed the [Read more...]
by Joan Stewart
Contests are powerful marketing tools, and not just for businesses and brands associated with beautiful images, like the ones on Pinterest for the [Read more...]
by Joan Stewart
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.
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When it’s time to launch your next promotion, and free publicity is an important component, know the pros … [Read more...]
by Joan Stewart
If you see a message in your email from "LinkedIn Email Confirmation" and with the subject line "Please confirm your email address," it could very well be a fraud.
That old LinkedIn phishing scheme is back again. I got three identical emails within 90 … [Read more...]
by Joan Stewart
I love hearing rave reviews from Publicity Hounds when I offer them free tips from a guest expert who I know they will love.
Danny Iny of Firepole Marketing did a training event for my audience on Jan. 10, about what it's really going to take to build a thriving audience and business this year.
Just one little exercise he walked us … [Read more...]
by Joan Stewart
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
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