One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services.
I'm starting with my … [Read more...]
8 revenue ideas for authors/experts (more tomorrow)
Authors, if books are the only products in your inventory, you're missing out on selling to people who don't like to read.
Consultants and experts, the same goes for you, too.
I know lots of people who don't … [Read more...]
Social Media 101 for authors kicks off Thursday, Feb. 28, with 3 sessions on Facebook
I'll be the first to admit that Facebook may well be the most confusing of all the social media websites. It changes frequently. It has apps, tabs and other tools hidden in the strangest places. It isn't intuitive, at least for me. But … [Read more...]
Give the media options and multiple spokespersons
This guest post is an excerpt from The Little Red Book of PR Wisdom, written by Brian Johnson of Australia, an award-winning journalist, a former news director, on-air presenter, producer, narrator, foreign correspondent and documentary maker, who … [Read more...]
Dog Tweets—Authors: You can’t promote your book on your Facebook profile
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Effective story-telling for business [Works for PR and … [Read more...]
Dog Tweets—How To Contact Facebook: A Directory of 120+ Forms
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How To Contact Facebook: A Directory of 120+ Forms
Use this … [Read more...]
Rewrite your boring bio: Free training tomorrow
Professional bios are one of the most difficult things for Publicity Hounds to write.
Perhaps that's why so many of them are so boring.
Help is on the way!
Nancy Juetten, "The Bio Doc," will show you how to resuscitate a DOA bio during a free webinar tomorrow … [Read more...]
Ask webinar registrants: ‘What do you want to learn?’
When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers, ezine … [Read more...]
Dog Tweets—10 places you can’t afford to publish mediocre marketing copy
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
9 killer calls-to-action to use today on LinkedIn
Never assume that people know what you want them to do. You have to TELL them.
Every time you write a status update on LinkedIn, or send an InMail, or answer a question in Groups, consider a call-to-action.
You might think that sounds "too promotional" on the world's Number 1 business networking site. But not if you concentrate on … [Read more...]
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