One of the best ways to generate publicity for a product, service, cause or issue is to find a reporter who has experienced a problem that's related to the story you want to pitch. It's called finding a reporter's hot button and sometimes it happens purely by accident. Publicity Hound Carol Adams of Charlotte, North Carolina said she was having … [Read more...]
Pitch college newspapers
If you want publicity that reaches the 18-to-22-year-old crowd, take advantage of the powerful reach of college newspapers. But don't use the same pitching tactics you use with weekly and metro newspapers. For one, reporters at college newspapers are difficult to reach in the morning. That's because many of them study or party late into the night. … [Read more...]
Piggyback Publicity onto Hot Summer Movies
Keep your eyes open for summer movies that might help you create publicity for your product, service, cause or issue.
It's Just Lunch, an international dating service that gives clients a chance to meet over lunch, uses this strategy to get phenomenal publicity.
It recently surveyed 2,774 East Coast singles on whether they found … [Read more...]
How to promote a pocket-size medication tracker
Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: "We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It's simple and low tech on purpose. You don't need computers. It can be carried anywhere. It's tear-proof and water-proof and great in all … [Read more...]
Press releases: Dead or alive?
Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours. Sally Saville Hodge says it's dead, and she backs up her claim in this article at the MarketingProfs website. Harry Hoover says it's very much alive and offers this rebuttal. What do you think? Dead or alive? And if so, … [Read more...]
3 PR contests accepting entries
Awards usually don't mean squat because the true test of a P.R. campaign is how the project has changed people's behavior or perceptions. If you care about these things, however, two contests are seeking entries. PR News is sponsoring its first-ever Nonprofit PR Awards program for nonprofit communications. It's open to all communications and … [Read more...]
The news release is dead
Do you write news releases that require six levels of approval before they can go out the door? Do you labor over every word in your releases, and worry what reporters will think about the lame B.S. quote in the third paragraph---the one the boss insists be kept in? If so, you might welcome the claim from Sally Saville Hodge that the typical news … [Read more...]
EzineArticles.com adds eight categories
EzineArticles.com, the giant repository for thousands of articles that can be picked up by editors and publishers all over the world, is one of my favorite places for submitting how-to articles. Now, they've added eight new categories for articles: Data Recovery---Lost data? Got data? This computer related category covers all of the issues … [Read more...]
Use the independence theme
Right now, in newsrooms and at TV and radio stations all over the U.S., assignment editors are groaning about having to come up with local stories for the Fourth of July. Even worse, July 4 falls on Monday. That means that in addition to a big Sunday paper, editors have the holiday edition to worry about. And they must have most of their feature … [Read more...]
Help promote a salsa school
Aleksandra Sell of Calgary, Alberta, Canada writes: "I have a school of salsa dance and I'm looking for ways to generate appreciation for salsa dance and music in a large oil and gas town. In every large city in North America, salsa has taken over by storm, but not here. So far, it's been like pulling teeth. Any ideas on growing the salsa scene … [Read more...]
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