Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours.
Sally Saville Hodge says it’s dead, and she backs up her claim in this article at the MarketingProfs website.
Harry Hoover says it’s very much alive and offers this rebuttal.
What do you think? Dead or alive? And if so, why?
How much do you rely on news releases? Are they the smartest way to let the media know about news? What great media hits have you received from news releases? If you haven’t, what better alternatives have you discovered?