The federal government should stay out of the squabble over prepackaged news materials such as video news releases. The FCC is reviewing existing rules and regulations on two types of prepackaged news materials – those involving financial or promotional considerations for broadcasters who air them and those involving “controversial” or “political … [Read more...]
Media hungry for news on “citizen journalism”
As I mentioned yesterday, I'm fascinated by all the "citizen journalism" experiments under way throughout the U.S. I'm not alone. Blogger Steve Outing says he wondered if he was writing too much about the topic, but that the responses to his blog items, and queries from "real" journalists, leads him to believe this could eventually be a hot … [Read more...]
Website to train citizen journalists
One reason newspaper circulation is plummeting is because people feel a real disconnect between real life and what they see printed in their daily newspapers. Complaints of biased and inaccurate reporting, too much emphasis on crime (when in fact crime rates are decreasing) and too little good news are encouraging people to take news-gathering … [Read more...]
How to pitch to USA Today’s technology columnist
Kevin Maney, USA Today's technology writer and tech columnist, doesn't cover daily breaking news, individual product pieces, product announcements or product reviews, unless "they are mind-blowing." But he wants PR people to let him know about up-and-coming technology that is just coming out of labs and factories, as well as tech trends in other … [Read more...]
How to promote luxury high-rises
Jennifer Marko of Jacksonville, Florida writes: "I represent a luxury high-rise community, which is almost sold out, but we don't want to lose momentum on our publicity efforts about the community itself. Our target market is retired or almost-retired empty nesters looking to downsize their lifestyle so they can travel. The 12-story building is … [Read more...]
Stop passing checks and passing it off as news
Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: "AMEN to your advice about how dreadful 'passing the check' photos are. I thought you might be interested to know that they can actually be dangerous as well. "Recently, I picked up a magazine to … [Read more...]
Stop calling news conferences
A reader wrote this week and asked: "We are looking for some advice on when to send a media notice to our contacts announcing a press conference. A week prior to the press conference? Two days? Or is it best to hit them a couple of times?" The Publicity Hound says: Why do you think it's so difficult to lure the media to news conferences? Here … [Read more...]
Beware your lawyer’s media advice in a crisis
I shake my head in disbelief every time somebody who has just been sued is quoted in the newspaper as saying, "We can't comment because the case is in litigation." I saw that quote again this morning. Some people actually think there's a law somewhere that prohibits them from commenting on lawsuits filed against them. Others even think their … [Read more...]
Find your way into weather stories
The 10 tomato plants in our garden, including two heirloom tomato plants, are wilting. And the basil just sits there looking helpless. If this newsletter is late today, it's because I've been in the garden for the last several days giving a hearty drink to the green beans, beets, carrots, radishes, peas, spinach and three rows of lettuce. The … [Read more...]
How to get into Entertainment Weekly
The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist's other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this … [Read more...]
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