I'm sitting here shivering in my Betty Boop pajamas, blue bathrobe and pink slippers, practically watching ice crystals form in my coffee mug. As I write this, the clock here in Wisconsin says 6:30 a.m. We program the thermostat in our house so the temperature drops during the night and comes back up around 7 a.m., allegedly to save up to 25 … [Read more...]
Attend Business Journal parties, but don’t pitch
The Business Journal in Milwaukee hosts its annual Book of Lists party on January 19, and I'm kicking myself because I have a speaking engagement that night. Similar parties will be held all across the U.S. by … [Read more...]
Dazzling grand opening won’t ensure a great restaurant review
I found the January issue of Restaurant Startup & Growth magazine in my mailbox today, sent by Patricia Luebke, the freelance writer who interviewed me for the story she wrote on restaurant publicity. The article includes a sidebar on how to please the media, with an interesting tip from Craig Gilbert---freelance writer, food … [Read more...]
Don’t lay guilt trips on media that won’t cover you
A reader emailed me today to show me a pitch letter that her friend had composed and wanted to send to her daily newspaper. The letter, about two pages, is meant to interest the media in her business. Not only does it break every rule of pitching etiquette, it pretty much promises that this particular newspaper will write her off as a kook. I am … [Read more...]
Don’t pay for book reviews
A reader emailed me just now, asking if I think it's ethical for him to charge authors in return for him reviewing their books in his new book review newsletter. "I'd like to pass my costs on to publishers or authors who want their books reviewed," he said. That's a horrible idea, for several reasons. ---How can he be objective when somebody … [Read more...]
Human Capital magazine, “Between the Lines” ezine want your pitches
--The publishers of Human Capital magazine are looking for "lessons learned" stories about your employee recognition programs. For example, what worked and what didn't? What were positive and negative employee reactions? Were there any unexpected reactions? If you have been involved in a recognition program that presented challenges, … [Read more...]
Publicity tips for musicians
When musicians email me asking for publicity tips, I share my best advice. Then I lead them to Bob Baker's website. Bob is a writer, independent musician and former music magazine editor who is dedicated to showing musicians how to get exposure and publicity, connect with fans, sell more CDs, and book more gigs. Here are four tips I found … [Read more...]
Tie into the popularity of poker, bridge
When I called my sister on New Year's Eve to wish her a happy new year, I asked her what everybody was doing. "The geezers are upstairs watching TV and Tim is in the basement with his buddies playing poker," she said. Tim is my nephew. He and his buddies are 16. Back when I was a kid, the geezers were in our basement playing poker, and the kids … [Read more...]
TV loves fitness, diet stories during January
My Jazzercise instructor has already warned us to be braced for packed classes this month. That's because this is the month when everybody tries to take off what they gained over the holidays. TV stations everywhere want to know about these stories. Here's an almost guaranteed way to get your company on the local TV news. The tip comes from my … [Read more...]
How to promote a Chicago store that sells accessories and products for men
Publicity Hound Kevin Jackson of Chicago, Illiois writes: "I recently opened a men's specialty store that does NOT focus on clothes. Rather, it's a lifestyle concept that sells skin and hair care products, accessories (watches, belts, etc.) and home furnishings (bar accessories and the like) designed for men. I think this is a unique concept and … [Read more...]
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