If your media pitches are going nowhere, or if you want me to help you refine your pitches, join me for a free teleseminar on problem pitches at 1 PM Eastern Time on Wednesday, January 25. It's sponsored by The Wasabi Club, a free telephone discussion group that meets for one hour each month to brainstorm publicity ideas. Michelle Tennant, a … [Read more...]
New to publicity? Target smaller media outlets first
In the January issue of Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me in an article about how retailers can get TV and radio publicity. I advise that people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting … [Read more...]
How to promote safety and security products
Tracey Hawkins of Kansas City, Missouri writes: "I own a business that sells safety and security products--everything from pepper spray to door alarms, fire extinguishers and more. There is no clear leader in this field. I want to be the company known for safety and security products. "I have a [Read more...]
Research media outlets before sending expensive press kits
Sotheby's Institute of Art in London and New York sent me a copy of their slick, beautiful 2006/2007 course catalog, which must have cost a fortune to produce. I plucked it from my mailbox this morning. As soon as I opened the envelope, I asked myself, "Why are they sending this to me?" I'm not an artist and don't want to be. I don't … [Read more...]
D.C. panel explains how to do business with independent PR consultants
If you're thinking of hiring a big PR firm to handle your next publicity campaign, consider the benefits of hiring an independent PR consultant. The consultant, who might work from her home, probably won't have to jack up her prices to cover ovherhead. But the PR firm that rents swanky office space in a downtown high-rise certainly does. People … [Read more...]
Diamond Pet Food Finally Offers an Update
If you read about the Diamond Pet Foods recall on the front page of the Jan. 2 issue of PR Week magazine, you'd walk away thinking the company did just about everything it could to deal with this crisis. Its crisis plan included: ---A consumer alert and recall three days after a veterinarian in upstate New York alerted the company about treating … [Read more...]
Address the expectations of your PR clients
When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound Mentor Program, the first question I ask is, "What, exactly, do you want me to help you do?" Occasionally, somebody says, "I want you to get me on 'Oprah'." Or "I want our PR … [Read more...]
Hospitality Briefings wants articles
Hospitality Briefings ezine wants articles of 500 to 1,000 words that explore and affect the entire hospitality industry, from hotels and resorts to meeting planning and travel. The ezine goes to 30,000 readers, so you'll get great exposure, and they'll even use your company logo and contact information. A content team reviews proposals and … [Read more...]
How to a promote a ‘saucy but discreet’ calendar featuring Cape Code men
Judith Reppucci of Cape Cod, Massachusetts writes: "I do pro bono work helping a very small nonprofit organization, Wings for Falmouth Families, here on Cape Cod. The organization helps families which have children experiencing a medical crisis, and it's trying to raise money through a … [Read more...]
Books wanted for book review website
Irene Watson is looking for books to review for her new book review website called Reader Views . "As a new author, I struggled to get reviews," she said. "Considering there are over 200,000 books published yearly, most books don’t get the proper review they should. I gathered a team of reviewers throughout U.S. and Canada interested in a … [Read more...]
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