This time of year, the media are looking for every interesting angle they can find that ties into heat waves. Al Tompkins, whose blog gives newspaper reporters great story ideas, has a bunch of heat-related examples in [Read more...]
Public Relations, Inc. website a wolf in disguise
Thanks to Publicity Hound Gaye Carleton of Mantra Public Relations in New York City for tipping me off to this super-sleazy (as in dishonest) website owned by a company calling itself Public Relations, Inc. The hyperlink provided above sometimes leads to an error page, which is just as … [Read more...]
Need publicity for a charity? Former WSJ reporter offers tips
If your charitable organization or nonprofit needs publicity, stop trying to convince the media how "newsworthy" you are. Instead, give media outlets what they want. That's great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of [Read more...]
Gifts for print journalists? Don’t you dare
Publicity Hound Ek Dari writes: "I've been reading your tips for quite some time now, and love the articles and ezine. "One question I had was about thanking an editor or journalist. What is the standard on that? I have had successful placements in the New York Times, Washington Post, Fortune, and top-tier magazines, but am not sure how best to … [Read more...]
Food editors love stories about your harvest
Our huge garden is producing green beans faster than we can pick them. Two weekends ago, a friend and I canned 56 jars of cherry jam. Next on my to-do list are canning beets and dill pickles, followed by homemade applesauce in September. I'll also set aside a Saturday sometime next month for the annual pesto-making extravaganza with my friend Ann … [Read more...]
How to promote a podcast for women
Kit Behling of Milwaukee, Wisconsin writes: The writers of "Single Married Widowed Divorced" need your help. We are a group of technologically challenged, over-35 women who have jumped on the podcasting bandwagon---uh, make that bandwidth. We have a website and a play and a weekly podcast in which we examine real women’s relationship … [Read more...]
Press releases or news releases? Which is it?
After I announced my free 89-day tutorial this week called "89 Ways to Write Powerful Press Releases," Publicity Hound Jim Nugent emailed me with this question: "In keeping with what you say about press releases, shouldn't this series be renamed either '89 Ways To Write Better News … [Read more...]
Janet Jackson’s CD cover design contest a clever publicity stunt
Janet Jackson might never recover from the bad publicity over the wardrobe malfunction incident, but give her credit for a smart publicity stunt. The first 1 million copies of her next CD, "20 Years Old," due September 26, will include a design created by one of her fans at the DesignMe … [Read more...]
Write articles in pairs to attract more readers
Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers. "Immediately below each article is … [Read more...]
Publicity stunts to try when the idea well is dry
Author Marcia Yudkin is one of the most creative people I know. Her book "6 Steps to Free Publicity" is perhaps my very favorite book on how to work with the media. I'm one of her groupies, and I read her ezine "Marketing Minute" each week. So I was thrilled when she gave me … [Read more...]
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