Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers.
“Immediately below each article is a list of recently submitted articles in the same category,” he says. “If the reader of your current article didn’t find what they were looking for and they didn’t click on your resource box links, the next most likely click they are going to make is the next most recent article from the same category.”
So if you submitted two articles at a time and EzineArticles.com approved them one after the other, there’s a high probability that readers will read your second article next. That means you hook them twice, not just once. And that means two chances, not once, that they’ll read your author resource box at the end of the article and click on one of the links leading back to your website.
I commented on his post and said there are more reasons why the “pairs” idea works:
—People are busy and think they don’t have time to read a 1,000-word article. But they might gladly read two shorter pieces even though they’re spending the same amount of time.
—You can include different URLs in the author resource box in each of the two articles. In the first, promote your ebook. In the second, promote your ezine.
—Two articles work better than one long one when it comes to search engine optimization. You can use different keywords and keyword phrases in each.
During a teleseminar I conducted called “How to write how-to articles for newspapers, magazines & trade journals,” I mention that writing articles is one of the very best ways to build a platform on the Internet.
Publishers looking for content frequently visit article directory sites like EzineArticles.com. And if they search using specific keywords that are within your article, the search engines will deliver your article in the organic list.
It’s that easy.
