After I announced my free 89-day tutorial this week called “89 Ways to Write Powerful Press Releases,” Publicity Hound Jim Nugent emailed me with this question:
“In keeping with what you say about press releases, shouldn’t this series be renamed either ’89 Ways To Write Better News Releases?’ or maybe ‘Media Releases’ or perhaps, ‘Universal Information Pitches?’ After all, you’re no longer talking about the traditional press but the whole panoply of ezines, blogs, chat rooms, forums, et al.”
You raise an interesting question, Jim. Yes, we should start calling them news releases instead of press releases since they’re no longer only for the press.
However, I purposely named the course “press releases” because people search for that phrase online up to five times more often than they do “news releases.” Which means the search engines will deliver the sign-up page for the course and information about the course in this blog five times more frequently than if I had called it “news releases.”
As I discuss frequently during the course, search engine optimization is everything. At some point, I might change the title back to “news releases,” but for now it’s staying as is.