If you want publicity for your dance company, dance event or anything else related to dancing, check out these great tips on how to use social media press releases and open rehearsals to generate more publicity. It's courtesty of Doug Fox's Great Dance Blog. Doug makes an important point: that dance coverage in traditional media like newspapers is … [Read more...]
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: "Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor's degree. Also, many two-year community colleges now offer this major. "How can a department in a major land grant university … [Read more...]
Publicity tips for construction trade mags
If you work for a construction company, or you're pitching the construction trade magazines, don't miss this article in which several editors from the trades offer their best tips on how to get their attention. They discuss several things I've written about in "Special Report #49: 17 Ways … [Read more...]
Art marketing gets a boost with eBay
Here's a tip for artists who are looking for another marketing channel. It's courtesy of artist Susan Greaves, an oil painter in Redding, California. About seven years ago, Susan was on eBay and noticed that someone had bought an expensive Persian rug without even seeing it up close. She … [Read more...]
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a [Read more...]
Stuart Elliot, NYT ad columnist, offers tips
If you're dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his [Read more...]
Writing tip: Make statistics come alive
One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today. Greg Stromberg, CEO of Toobee International, sells a toy … [Read more...]
Controversial holiday story ideas
Looking for some ink, air time or online publicity in the next few weeks? Consider these controversial holiday stories: Annual brag letters. Do you cringe when you receive a "year in review" letter inside a Christmas card from a friend or family member? Or do you appreciate the update? Are these letters inconsiderate, or a practical way of staying … [Read more...]
Job center for people with disabilities wants national publicity
Teri Arnold of Chesapeake, Virginia writes: "I work for a small local non-profit organization that helps people with severe developmental disabilities find employment. Our clients are people who most other people think either belong in institutions or in day programs where they literally do nothing all day long. "With us, they earn a paycheck, … [Read more...]
Media bias: God isn’t welcome in the newsroom
As I've mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I'm sick to death of journalists proclaiming they're "fair and impartial," and that there's absolutely no media bias … [Read more...]
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