Yvette Stanton Sydney, Australia writes: "I am the Australian publisher of a small, but growing range of embroidery books. I am about to launch two onto the U.S. market. I'd love suggestions of how make a big splash in a very niche pond. "The market is predominantly women, many of whom love counted cross-stitch and needlepoint. Vetty Creations … [Read more...]
Monday Morning Media Minute resumes
PR guy Jerry Brown's excellent Monday Morning Media Minute ezine resumes after a two-year hiatus. It's a quick one-minute read, delivered to your email box each Monday morning, that gives you a quick tip about how to work with the media. Today's topic, for example, is how to frame an issue to control the debate. The white-on-black type at his … [Read more...]
Publicity tips for getting mentioned in books
Once of the best ways to generate publicity for your product, service, cause or issue is to be mentioned in somebody else's book. I was reminded of that today, when the UPS guy delivered a copy of "Make Your Business Survive and Thrive!---100+ Proven … [Read more...]
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you---"The Best of The Publicity Hound's Tips of the Week of 2006" ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will help remind you of … [Read more...]
Women’s online community needs promotion tips
Publicity Hound Kare Anderson writes: "I am co-founder of a new business that's going public in January, called SavvyHer. It's the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the community votes … [Read more...]
Tag, I’m it–5 things you didn’t know about me
I've been tagged by blogger Denise Wakeman, half of The Blog Squad, in a fun Internet game of tag designed to introduce bloggers to each other and bring more traffic to our blogs. Everyone who's tagged is asked to share five things about themselves that people don't know, then tag five … [Read more...]
Write press releases for readers, not clients
If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here's what bosses and clients like to see: What I call "the B.S. quote." It sounds like this: "The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah..." On first reference, … [Read more...]
Prepare for TV/radio interviews via Toastmasters
Here's a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: "They can hone their speaking skills by joining a local chapter of [Read more...]
BoomerWomenBlog.com needs promo ideas
Lois Carter Fay of Massanutten, Virginia writes: "I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It's also set up to maintain contact with a women's group, Women's Forum, that I run in my local community. What's the best way to publicize my new blog and to generate heaps of traffic?" … [Read more...]
John Kremer offers media contacts
Book marketing expert John Kremer is publishing a daily "Kremer 100 PR" newsletter featuring key media contacts---editors, book reviewers, radio and TV producers, magazines, newspapers, syndicated columnists, etc. For only $30 a year, he'll deliver a … [Read more...]
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