Teri Arnold of Chesapeake, Virginia writes:
“I work for a small local non-profit organization that helps people with severe developmental disabilities find employment. Our clients are people who most other people think either belong in institutions or in day programs where they literally do nothing all day long.
“With us, they earn a paycheck, gain independence, self-esteem and have a purpose in life. On top of that, it’s good for the companies who employ the people we serve. People with severe disabilities desperately want to work, have a great work ethic and happily perform assembly-line type jobs most people do not want.
“I have had good success with local print media and some local TV and radio. I would love to get some national exposure for our life-changing, positive programs. Nothing we do is controversial or typically in the news. Any ideas on how to come up with a good hook?