Carol Bloom Stevens of Rye Brook, New York writes: "My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published … [Read more...]
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers---and worse. Most other reviewers do, too. An article titled [Read more...]
Correcting press releases difficult with free services
Here's a great example of what can happen when you're writing a press release in a hurry. I was writing a release about my August 14 media relations and press release writing workshops, … [Read more...]
Promote an event with a ‘make-it-yourself’ food demo
If you're sponsoring an event that ties into food, take a lesson from a Dairy Queen in Elgin, Illinois. They were featured last week on the news on WLS Channel 7, ABC's station in the Chicago market, thanks to a simple idea their PR person pitched to the news department. DQ owner … [Read more...]
Online games, quizzes great for website promotion
If you're trying to attract traffic to your website, a simple link in your online press release often isn't good enough. You have to give people a good reason to visit. Thanks to the Wylie's Writing Tips ezine for tipping us off to the cool quizzes and games in the Gotham Gazette, a … [Read more...]
Fortune Small Business wants to know your financials
Small business owners are accustomed to doing media interviews without having to reveal information like their annual revenue.
Most business journals, dailies and weeklies will cover a small business without that information. (See "How to Use Business Journals to Tell Your Story.") But if you're trying to get into Fortune Small Business, … [Read more...]
Spring gift show alerts media to gift-related products
If you have a product that would make a terrific gift for Mother's Day, Father's Day or Graduation Day next year, you should know about the Spring Product Media Event, a chance to get your product in front of journalists. Gift List Media and adVance Public Relations will present the event October 24 at the New York Marriott Marquis on Times … [Read more...]
Six Apart ‘Site of the Day’ needs publicity ideas
Nancy Mills of Los Angeles, California writes: "I'm the founder of Spirited Woman, a growing on-line and off-line women's empowerment community. We've just had some dynamite news. The Spirited Woman website is on Typepad, a blog platform owned by [Read more...]
WomenEntrepreneur.com needs website content
WomenEntrepreneur.com, which launched May 1, is looking for content for its website, which discusses all facets of entrepreneurship, work/life balance and success. Read more about what they need and how to pitch in this article from "The Navigator" newsletter. … [Read more...]
‘The Next Food Network Star’ looking for ’08 candidates
I'm addicted to "The Next Food Network Star," and I'm thrilled that it's returning for another season in '08. Foodies who want their own TV show should be thrilled, too, because now's your chance. But do you have what it takes? The network is looking for people with cooking know-how, either self-taught or professionally trained or somewhere in … [Read more...]
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