Black Friday, the day after Thanksgiving, is aptly named as the day when retailers shift into profitability or move “into the black.”
But it can be like gold for Publicity Hounds. Here’s why:
First, the media are often working with skeleton staffs.
Second, PR people and even some publicists take the day off. That means less competition for your pitches.
Here are some story ideas to consider:
—With credit card debt at an all-time high, experts can share tips on how to be a smart shopper this holiday season and stay within our means.
—Thieves will be preying on consumers who do much of their Christmas shopping online. If you’re an expert in Internet marketing, offer tips on how people who buy and sell online can avoid becoming victims.
—It’s bad enough shopping by yourself. But if you have to haul your kids, it’s even worse. How do parents say “no” to children who want everything they see?
—Don’t forget bloggers. Many of them don’t take time off during the holidays, and they’re hungry for content. (See “How to Pitch the Best Bloggers & Create a Publicity Explosion.“)
—It’s worth a call to your local newspaper to see which holiday gift guides they’re planning during the next four weeks. Ask for the name of the person who is editing each section, then let them know about your products and services that would make terrific gifts.
—If you’ve already pitched TV and radio shows where you want to appear as a guest, contact them again and offer to fill in if another guest cancels.
—If you sell anything for children and it’s made in the U.S., tie your story to the many recalls of toys made in China.
This time of year, the media particularly love tips lists like “6 ways to stay safe in mall parking lots.” You can submit these simultaneously to multiple media outlets. (See “Briefs, Fillers & Quizzes: How to Submit Them & Why Editors LOVE Them.”)