Walt Shiel of Lake Linden, Michigan writes:
“Our publishing company has just started working with a local nonprofit foundation that operates an outstanding nature park with miles of beautiful trails and three miles of waterfront land—all of which will soon be connected to the local university’s cross-country ski trails.
“We are casting about for ideas to publicize and promote this free, local resource. Besides providing an excellent recreational outlet for local citizens, we want to come up with some ideas that would feed into the area’s broader tourism goals.
“We are in Michigan’s Upper Peninsula, and tourism and outdoor recreation are our meat and potatoes. We are considering some events to spark media interest beyond just our local print and broadcast media. Also, a website with maps, information, nature guides, and maybe a web cam.
“We just began brainstorming this, and any and all suggestions will be appreciated.”